Discussing the holiday could take a form similar to ThoughtCo’s article “All About the Chinese Moon Festival,” which provides a brief overview, or China Highlights’ post “Chinese Mid-Autumn Festival.” Say we have a garden-tool store in Australia, but we also…
I spoke with Moutter, CEO of TMG, to learn more about the company’s end-to-end offering, as well as the predicted evolution of the ecommerce industry. “I think there’s a common misconception… you get a brand or product and you want…
In August 2021, ecommerce and omnichannel retailers have many topics to choose from for content marketing, including back-to-school shopping guides, informative ebooks, MTV’s 40th birthday, presidential jokes, and items with an international flavor. Read more… Shopify Announces Online Store 2.0,…
This really does have to be first and foremost to consider when it comes to advertising your business. It’s a great way to stay connected with your customers, and you have the options to increase awareness by boosting posts or…
To kick off the campaign, Xfinity debuted a new TV spot ahead of the Tokyo 2020 Olympics opening ceremony on 23rd July. This was launched alongside a series of digital content featuring collaborations with faces from the world of sport,…
Non-skippable video ads must be watched in their entirety before viewers can watch the main video. These ads can be added before, after, or during the main video. One of the biggest perks of YouTube TV advertising is enhanced efficiency…
Speedy movement of goods means lower management costs, improved revenue, and satisfied customers. Thus automation can start with materials handling, such as picking, sorting, and packaging. More than half of employees at a typical distribution center are involved with those…
These retailers take commission from businesses, the price of doing business. And that is understandable for the efficiency factor. If your customers use these retailers, they will understand that you need to increase prices on those platforms. Explain this concept…
For more tips on using the LinkedIn Website Demographics tool for PPC success, head here. This PPC strategy is useful for advertisers to show clients how their display ads are impacting their campaign performance (i.e., to show that the money you’re spending…
Walmart offers technologies and capabilities to other businesses and announces a partnership with Adobe. Walmart has announced it will begin offering several of its own technologies and capabilities to other businesses and brands. Walmart also announced a partnership with Adobe…
I think there are two factors that play a part in determining the importance of storytelling. I spoke with Richard about the subject of sustainability within his industry, his advice for brands aiming to reduce their carbon footprint, and the…
There are perhaps three ways to use SOSTAC: as a guide, as a piecemeal resource, or adopted whole. Guide. A busy commerce company could benefit from pausing to think about marketing as a multi-step process heavy on analysis and strategy.…