So with that million I can buy multiple businesses. It’s much riskier, but I’m okay with that. It took three months for our products to arrive. By then vaccines were out, and demand fell. We panicked. We did a fire…
Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. But as influencer marketing becomes a more integral part of brand marketing strategy – how is it evolving? According…
According to CB Insights, roughly billion flowed from investors to retail (brick-and-mortar and ecommerce) technology firms in Q2 of 2021, an increase of about 4% over Q1 2021 and more than triple the amount from Q2 2020. A funding frenzy…
Kickfurther describes these connections as consignment opportunities (co-ops) and separates what it does from other funding or crowdfunding options. Before describing these co-ops, it is worth mentioning some of the ways retailers, direct-to-consumer brands, and even consumer packaged goods companies…
Klarna’s most popular service in the US is Pay in 4, where shoppers split their total purchase amount into 4 payments, without any interest, over 6 weeks. Our second most popular payment method in the US is Financing, where shoppers…
Google is so advanced in these policies that it even covers 3D printing of any of the unapproved products. And remember, it’s not just your ad copy that could get a disapproval, but any content related to your account—including landing pages,…
Mr Porter is an online retailer of men’s fashion items, founded in 2011. The company sells roughly 300 designer brands. A companion site, Net-A-Porter, sells female fashion goods. Dermstore was founded in 1999 by a California-based dermatologist. It’s now a…
While the platform is relatively new, it’s growing fast: Tubi is an ad-supported video on demand (VOD) service with over 30,000 movies and TV shows and 100+ local and live news channels. Acquired by Fox for 0M in March 2020,…
Likewise, with data, think about how you can get the data you really need into a usable format and augment it over time. Don’t try and personalise every aspect of your experience, run small tests and get good data on…
And so, Google took the above speed metric a step further in 2020 by introducing Core Web Vitals. These are user-centric performance metrics and serve as a more granular, UX-centered way of measuring page load time. Image source To track…
As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI). CAPI moves conversion tracking from the client-side to the server-side. What…
Our most recent Upfront cycle proves this: NBCUniversal experienced 90% adoption of One Platform audience automation and guarantees across digital, linear, and streaming. We saw AdSmart volume double in the last year. And all major agencies have opted into integrations…