Thus shoppers who might otherwise have gone to a local store were pursuing digital aisles. Those shoppers wanted product information, including top-of-funnel content. Product detail pages in 2021 have evolved from closing the sale to serving the entire journey —…
Aside from capturing leads without having to deal with conversion events, there are additional perks of these objectives that you’ll be glad to know. (But if you do want, you absolutely can run effective conversion campaigns in iOS 14.) campaign objectives…
An example of “confusing but functional” appeared in the header of both themes I tested. Both include a collection of controls that toggle a menu, link to the user’s account, control a search function, and send the user to the…
Boureston: Yes. Craigslist is our primary source of writers. I target those ads to Austin, Texas. I’ve found good people in Austin, even though I didn’t always live here. Nowadays when I post in Austin, roughly half of the applicants…
Managing people is always hard work since there’s plenty of lively personalities and dynamics, particularly in a commercial team, but that’s also the fun part. This has naturally become more challenging during the pandemic with staff working remotely. Virtual recruitment…
We benefit from several production studios and one of the largest content archives in Hollywood. This enables us to create, lease and sell content to third parties in an effort to expand our fanbase to consumers who may not have…
— Karen Hopkins, Amazon Advertising Analyst & Consultant at Tinuiti Keep in mind that ads must be appropriate for all audiences. All Fire TV ad content must conform to Amazon’s Creative Acceptance guidelines. Amazon requires that advertisers review their…
As it relates to open rates by environment, global market share indicates that 35.2% of opens happen on a mobile device, although industries like B2B or older demographics/audiences may be less affected as they may skew toward other clients &…
Amazon closed its popular “Early Reviewer Program” in March. Click image to enlarge. Amazon’s review system is not broken. The company has tightened its review model over the past few years, making it much more difficult to manipulate. Even if…
Having this information builds on your company’s potential profitability, making the opportunity more vivid and perhaps driving up the selling price. “You are going to receive a higher offer from a buyer if the growth trend of your business and…
By the end of this read, you’ll have a better understanding of whether optimized targeting is something you’ll want to leave on or turn off for your Display, Discovery, or video strategy.In today’s post, we’re going to unlock the answers…
An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service teams. Both gain efficiencies from digital tools, resulting in happier customers that spend more money. If your B2B platform doesn’t facilitate internal functionalities, ask…