Much like we at Tinuiti observed following the introduction of stimulus checks in April 2020, this latest round of checks appears to have boosted consumer demand, with many shoppers heading online to make purchases with the additional funds. This led…
The markets and pandemic conditions have caused us to refine our focus even further to find new ways to achieve what were already pretty lofty goals! We entered 2020 having broken every company growth metric in 2019, and were tasked…
Distinctive brand assets, content marketing, CX, brand purpose, consumer advocacy, programmatic, AI and DTC distribution models are all things that by some people are set forward as the holy grails to achieving growth. UX will not make you Uber, but…
For example, Jeff DeVerter, chief technology officer at Rackspace Technology, noted that earlier in AI’s development, data scientists had “vision for it, but not the capability.” But today, “anybody who has graduated high school and taken good high school math…
There are many free, open-source responsive template design tools. Moreover, email service providers typically provide templates for their customers. Reflect the segment. The highest-converting emails are personalized to the recipients based on behavior or demographics. The template and content should…
Phone: Phone call conversations are a great way to show your prospect your expertise and demonstrate that you want what’s best for them. However, you don’t have the phone equivalent of an email subject line to catch your prospect’s attention.…
Basically, what this means is Google uses these page speed signals to measure how users perceive the experience of interacting with a web page. “All of these signals become applied at the page level. NoIndex pages, as well as indexable…
In a word, privacy. Increasingly, extensions (such as AdBlock), as well as browsers themselves, are blocking both the initial loading of the JavaScript along with cookie-based identifiers and HTTP responses to known advertising and analytics servers. In addition, with Apple’s…
Customers can shop in both the Grocery section and the general merchandise section of Walmart.com. Items from both sections will be made available for OPD, but only if the chosen location has the items in stock. If the store doesn’t…
(350 ÷ 500) x 100 = 70% Before You Get Started Say you typically gain 50 new customers in a week (your benchmark), but the week you run a promotion, you gain 75. Your calculation would look like this: This…
“Initially, when AdWords came out, it was very straightforward, simple, and auction-based,” said Robert Brady, founder of Righteous Marketing and a Practical Ecommerce contributor. Smart Bidding options include: Google Ads Smart Bidding uses machine learning to optimize performance and streamline…
This also puts you in a better position to activate sales – and ensure you have a balance of the two – which you will ultimately benefit from both when we come out the other side of the pandemic. Please…