Use a scheduling sharing app to coordinate times to show a house to buyers. Scheduling apps like Doodle can cut down on the endless back and forth timeslot swapping.
Real estate marketing ideas for your website
Consider helping sponsor local festivals, sports teams, or school events. Signing up as a local sponsor often means getting your business name a spot on t-shirts, program pamphlets, or flyers.
1. Have an impressive homepage
2. Create awesome listings
Needless to say a complete, optimized Google Business Profile is a very. good idea. for your real estate business.
Real estate is one of those industries that absolutely must use call tracking in their paid search campaigns. Most people use the phone when trying to find a realtor or make an appointment to view an apartment, condo,or house. If those calls come about because someone saw your PPC ad, you want to be able to track which ads and keywords are driving calls.
3. Hire a photographer
Pinterest advertising and marketing still have their place for some industries—real estate being one of them. Boards are a great way to provide images and information for specific listings. You can create a Pinterest board for a single property that, in addition, to property photos, highlights features and benefits of the area.
4. Create lead magnets
Real estate marketing ideas for social media
Today’s consumers like to do a lot of legwork themselves online when making major purchases, and that includes home buying as well. I myself have only rented, but even then, when scouting around, I’ll Google Map the address, use Street View to get a feel for the area, see which businesses are within walking distance, look at home photos, and, ideally take a virtual tour of the property.
7. Set yourself up for social
Use our guide to hashtags to come up with the right mix of local, topical, and popular hashtags that are relevant to your audience in your Instagram and Twitter posts. These will help you to get found by the right people
Nurture campaigns are like the breadcrumb paths of Hansel and Gretel, except instead of a gingerbread house at the end, clients find their dream home (hopefully without a resident evil witch).
8. Use the right hashtags
One of the most important aspects of local SEO is listings, and one of the most important listings? Your Google Business Profile. This free listing makes it easy for users to find you in Google Search, Google Maps, and the Knowledge Panel…not to mention the fact that it’s basically a second homepage for your business. With it a person can:
- Local hashtags: #[city]realestate #[city]realtor #[city]realestatebroker #[city]living #[city]homes #thingstodoin[city]
- Topical hashtags: #realestatetips #homebuyertips
- Broad hashtags: #realtorsofinstagram #luxuryhomes #newhomes #
9. Be useful
Developing relationships with other local businesses will be key for your real estate marketing efforts. See if you can get local breakfast joints to let you buy them a set of new coffee mugs with your logo on them, or buy a place on their paper placemat setting. Or partner up with local moving companies to swap referrals.
- Use YouTube, Facebook, or Instagram live to do home tours and Q&A sessions.
- Provide bite-sized real estate tips
- Share news relevant to your community and niche.
- Post your new listings, of course.
- Join relevant Facebook and LinkedIn groups
10. Add social share buttons to property pages
How strong is your website and online presence? Get an instant SEO audit with the free LOCALiQ Website Grader.
11. Run social ads
Let’s say you’re advertising on search or social and your conversion rates are better than last week. That’s great, but is it a good conversion rate overall? Or let’s say that you want to start advertising on search but aren’t sure how much Google Ads will cost. The best way to make sure you’re not over or underperforming with your ads is to look at benchmarks.
Remember, marketing today is all about inbound, and that doesn’t just apply online. Users want you to share some of your knowledge for free before investing time and money in you. A home buying seminar is the local equivalent of a webinar. Yes, it will take time and energy, but attendees will walk away impressed and will have established a relationship with you. That relationship will be worth its weight in gold when they’re ready to shop for a home.
12. Pinterest boards
Make yourself and your knowledge available to the community by hosting mini-seminars. Consider providing a basic 101 seminar about the basics of home buying and mortgages.
Offline real estate marketing ideas
Leave your clients a trail of high-end panko breadcrumbs by tailoring your interactions with them based on previous actions they’ve taken. If they first attended an open house with you, send them an email detailing other nearby houses on the market. If they attended your first-time homebuyer’s seminar, send them your “10 Things Every New Homebuyer Should Know “ ebook. Deliver content that will help your clients take the appropriate next step, depending on where they are in their journey.
22. Branded swag
…all without even going to your website.
Get an awesome-looking business card and hand them out like pizza flyers on a Friday night. And don’t forget your email signature!
23. Use call tracking
The web is where it’s at, but that’s not to say traditional advertising doesn’t have its place, especially when you have targeted audiences. Consider sending out postcards to qualified leads or potential buyers in the specific zip codes you are active in.
24. Create a killer business card
The most popular social media platforms for real estate marketing are Facebook, LinkedIn, and Instagram. When creating your accounts, make sure you fill out every field available so you can get found by relevant users.
25. Old-school mailers
Did you know that 75% of people admit to judging the credibility of a business based on its website design? First impressions matter, which is why your homepage should be in top shape. This means vibrant images, a prominent call to action, and an intuitive menu.
26. Give a local care package after closing
Last but not least, some ideas that will get you thinking outside the box.
Unique real estate marketing ideas
Emotions drive behaviors. And no, you don’t need to create a tear-jerker video (Subaru? MSPCA + Arms of the Angels?) to elicit them in marketing. Something simple like “Imagine living your dream every day” can do the trick.
27. Be playful
The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack. Use these practical, tactical, and unique real estate marketing ideas to make your mark.
Or you can just adjust your strategy for the seasons to stay relevant. For example, take a look at these spring real estate marketing ideas.
28. Animated video
Already running Facebook ads? Use our Free Facebook Ads Performance Grader to make sure you’re not wasting any budget.
30. Get seasonal
Social media affords real estate businesses many opportunities to build an audience, engage with followers, and strengthen relationships. Here are just a few real estate social media marketing ideas:
Some industries (like pets and babies) get to have all the fun, right? Not necessarily! In fact, being playful with your Facebook ad copy and other materials can help you to stand out.