Strong Q3 So Far for Amazon Sponsored Products Advertisers
CPC growth for the third quarter currently stands at 8% for Sponsored Products, the same as…
SEO: How to Assess Keyword Difficulty
For example, take the query “best email client for windows 10”: Remember to create content for…
Charts: Global Manufacturing Outlook 2022
The pandemic exposed supply chain weaknesses — a shortage of essential components and an increase in…
20 Sites for Free Stock Photos
Startup Stock Photos — Burst Negative Space Depositphotos — Unsplash — Canva — Picjumbo — StockSnap…
13 (Really) Good Elevator Pitch Examples & Templates (+How to Write Yours)
The Montgomery family is sitting quietly out on their beautiful patio furniture. Looks peaceful, right? For…
Ecommerce Product Releases: August 15, 2022
Here is a list of product releases and updates for mid-August from companies that offer services…
Digital media trends in H2: From rising CPCs to retail media
“There are very few clearly targeted ads with location or demographic tailoring in these spaces, and…
The Top 10 Google Ranking Factors for 2022 (+How to Optimize for Them)
Keywords in the title tags are, by far, the most important, followed by H2s and URL….
New Google Tag Improves Privacy, Ad Management
The new Google tag has prompted many questions. Search Engine Land interviewed Google’s ads measurement products…
17 Perfect Labor Day Messages & Greetings for Customers & Employees
That is what makes our organization great. So thank you for always having your sleeves rolled…
Polarizing Tweets Pay Off for Steak-umm
There’s nothing wrong with doing gimmicks once in a while, but I think there’s something to…
Amazon Lightning Deals: Everything Sellers Need to Know
What is an Amazon Lightning Deal? — Tess Reynolds, Senior Manager, Marketplaces at Tinuiti Hot tip:…
A metaverse reality check: Understanding consumer attitudes
Image credit: Black Salmon/Shutterstock Granted, you could argue that numerous publications accomplished this for Nike by…
SEO for Animated GIFs
The image at left is an animated GIF. It appears on Memobottle, a Shopify-powered seller of…
The 17 Best Mission Statement Examples to Help You Write Yours (+Template!)
When you are first starting out, it’s vital that your company finds ways to stand out…
Integral Ad Science’s Csaba Szabo on contextual advertising and CTV
Csaba Szabo is Managing Director EMEA at Integral Ad Science. I recently caught up with Csaba…
6 Google Ads Updates That Are Happening Now (+What You Need to Do)
Stay tuned! Soon, you’ll be able to use your existing Google tag installation when creating new…
Charts: Retail Banking Trends 2022
— A July 2022 report from McKinsey & Company addressed the evolution of retail banking from…
New Data! 18 Gen Z Characteristics & Stats (+How to Market to Them)
Being online all the time, Gen Z is easily accessible, but that doesn’t mean any type…
Content Marketing in a World of Creators
Finally, he could have launched an ecommerce video series using Amazon Live. Merchants such as Franklin…
Apple Crosses the Rubicon
Currently, Apple’s only ad slots in the App Store pertain to search: one on the main…
Kroger PMP 101: Everything You Need to Know About Kroger’s Private Marketplace
As noted in the company’s press release: “The Kroger Private Marketplace makes buying easier while providing…
12 Social Commerce Apps for Merchants
Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining…
Six travel and tourism brands using TikTok to connect with young consumers
This is BEYOND ???? I’ve dreamed of visiting this place for years!! Penthouse Suite tour at…
To Drive Conversions, Spy on Competitors
The first step is identifying direct competitors. If your business model is low prices, Amazon and…
AWS Boosts Amazon’s Q2 2022 Results
In its 10-Q, Amazon said the operating loss for North America — 2 million in Q2…
Editorial Newsletters Are the New Blogs
Bloom shared a milestone in his personal life with his readers. His son has made subsequent…
6 Keyword Tools for Video SEO
YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for…
Commercial Intent: How to Find Your Most Valuable Keywords
On the other hand, high commercial intent keywords are best suited to paid search campaigns for…
A metaverse reality check: Defining the metaverse
Another major, and widely-cited, prediction about the metaverse is McKinsey & Company’s prediction that the metaverse…