Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Google announced that there are now new integrations with Zapier and third-party apps that will make…
Amazon Sponsored Products Sales Grow in July Despite No Prime Day
Of course, some regions are seeing a reversal to prior stages of restricted movement, and varying…
Amazon Posts Introduces New Capabilities [Including Scheduling Feature]
Continue to check back as we update this article with additional information and test results. Downloadable…
Buy on Google Shopping Listings Are Now Free
Previously, many merchants couldn’t sell products on Google Shopping because Google required merchants to have a…
Custom Data Attribution Models: Which Is Best For Your Business?
“Attribution modeling analyzes every single step a user took before conversion and assigns value to each…
Snapchat Dynamic Ads to Personalize Customer Experience
Dynamic Ads let businesses automate and personalize ad creation on Snapchat. Companies can upload their entire…
How to Build Next Level Customer Personas
At Tinuiti, we don’t just look at a few facts and figures and hope for the…
How to Plan Your Q3 Content Calendars for Email
Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing…
How to Create and Optimize Ads for OTT
Given streaming’s similarity to Linear TV, many marketers mistakenly assume that they can simply rerun broadcast…
How to Start Selling on Walmart’s Marketplace
The same content rules apply to variant groups. These are collections of items that are fundamentally…
Dirty Data: How to Clean Up Your Analytics Platforms
All brands, large and small, face unique business challenges caused by loops in marketing data. Mobius…
Back-to-school Selling on Amazon [What to Expect During COVID-19]
With so many parents likely to continue homeschooling because of COVID-19, back-to-school shopping trends won’t be…
13 Best Influencer Marketing Campaign Examples
Influencer marketing is a great way to boost sales by increasing brand awareness and growing your…
CCPA Confusion for Facebook Advertisers: What You Can Do
First, advertisers should make the necessary adjustments to Facebook’s Pixel to ensure California users are “flagged”…
4 Tips for Creating Packaging Designs That Delight Your Customers
Products that are sold online should have a more secure packaging to include branded cushioning materials…
How Buy Now, Pay Later Is Shaking Up Ecommerce Retail
The numbers don’t lie: customers want the buy now, pay later option. With reductions in cart…
Introducing Mobius — Technology That Closes the Loop on Your Marketing Performance
Our team has worked hard to make sure that we can unify all of your data…
Why Vendors Should Invest in Amazon Direct Fulfillment Now
Amazon has limited capacity to carry inventory, (especially during a pandemic) customer demand can be unpredictable,…
Amazon Brand Registry: Key Benefits & How to Apply
The benefits of Amazon Brand Registry provides a variety of benefits according to Amazon’s website, including…
The Ultimate List of Email Testing Tools for 2020
Description: SendCheckIt is a deceptively simple email subject line testing tool. All you need to do…
The Complete Microsoft Ads Guide for Beginners
As of now, Microsoft product ads are only available in the following countries: Here’s a quick…
Creating and Using Email Templates
Once you know what kind of content blocks you’d like to use, you have the option…
Selling on Walmart: Vendor vs. Third Party vs. Hybrid
Pro-tip: Keep in mind, a brand can have MAP pricing so there is some degree of…
How To Build Email Marketing Campaigns That Get Results
The set of principles that I’ve found to be most effective are Robert Cialdini’s 6 Principles…
8 Foolproof Ways to Improve Ecommerce Email Engagement
Genpact follows a humble preference center practice. While keeping it simple, they ensure that the users…
Google Call Extensions: How to Set Up and Track
Step 1. Click the “Tools & settings” button at the top right of your dashboard These…
2020 Merchant Center Product Feed Updates: What You Should Know
The last immediate change that Google announced was that they are relaxing the requirements for sale…
10 Best Practices for Sending Cart Abandonment Emails
Your email will be the first point of contact for users with abandoned carts, so you’ll…
5 Email Marketing Tools You Need to Be Successful
For every you spend on email marketing, you can expect an average return of . With…
Amazon Sponsored Brands Custom Image Creative Now Available on Mobile
If you choose to use a custom image in your Sponsored Brands ads, you must also…