And so, Google took the above speed metric a step further in 2020 by introducing Core Web Vitals. These are user-centric performance metrics and serve as a more granular, UX-centered way of measuring page load time. Image source To track…
As advertisers continue to respond to Apple’s iOS privacy updates, Facebook is also making changes to its advertising toolkit. One of those changes is the new Conversions API (CAPI). CAPI moves conversion tracking from the client-side to the server-side. What…
Our most recent Upfront cycle proves this: NBCUniversal experienced 90% adoption of One Platform audience automation and guarantees across digital, linear, and streaming. We saw AdSmart volume double in the last year. And all major agencies have opted into integrations…
Thus shoppers who might otherwise have gone to a local store were pursuing digital aisles. Those shoppers wanted product information, including top-of-funnel content. Product detail pages in 2021 have evolved from closing the sale to serving the entire journey —…
Aside from capturing leads without having to deal with conversion events, there are additional perks of these objectives that you’ll be glad to know. (But if you do want, you absolutely can run effective conversion campaigns in iOS 14.) campaign objectives…
An example of “confusing but functional” appeared in the header of both themes I tested. Both include a collection of controls that toggle a menu, link to the user’s account, control a search function, and send the user to the…
Boureston: Yes. Craigslist is our primary source of writers. I target those ads to Austin, Texas. I’ve found good people in Austin, even though I didn’t always live here. Nowadays when I post in Austin, roughly half of the applicants…
Managing people is always hard work since there’s plenty of lively personalities and dynamics, particularly in a commercial team, but that’s also the fun part. This has naturally become more challenging during the pandemic with staff working remotely. Virtual recruitment…
We benefit from several production studios and one of the largest content archives in Hollywood. This enables us to create, lease and sell content to third parties in an effort to expand our fanbase to consumers who may not have…