Now that you have a better understanding of how discounts impact your specific audience, you’ll be in much better shape to plan for your campaigns to boost sales and customer engagement. All it takes is a little math and a…
Accuracy. One open secret of first-party and third-party data is that it’s not always that accurate. We’ve all experienced times where we accidentally visit a product, or mistakenly click an ad, only to be bombarded by emails, banner ads, and…
What lies on the horizon for healthcare in 2021? While healthcare professionals (HCPs) and patients alike have been willing to adopt health tech during the Covid-19 pandemic out of necessity, whether this pace of transformation will continue beyond the pandemic…
Sessions will be a mix of practical case studies that will unpick a brand’s success, ‘myth busting’ where marketing thought leaders will challenge received wisdom and short, practical ‘how to’ sessions that will offer insight into everyday challenges. Confirmed speakers…
The chart below features year-over-year growth in sales attributed to Amazon US Sponsored Products, with days lined up against the same day of week last year. Put a different way, January 1, 2021 year over year growth is calculated against…
Please describe your job: What do you do? I spend half of my day asking questions to my team and clients. What do they want to achieve and why; and the second half working hard to support them to get…
Major brands have turned to content in an effort to stay close to consumers. Early in the pandemic, Nike made its subscription Nike Training Club app free to help those stuck at home stay fit, and it boosted its content…
Benefits include: Rather than spreading your resources thin trying to be all things to everyone, you can allocate them where they’ll do the most good. Image source 7. Get involved with your community How to develop your brand strategy 4.…
Delivery Speed metrics – The Delivery Speed metrics measure the percentage of customer page views that displayed a one or two-day delivery promise when your SFP offer was the featured offer, regardless of whether a purchase was made. The targets for…