Use Text Optimizer to find action-oriented terms around your target topic. These create a perfect actionable context for your lead-generating calls-to-action. Creating niche content is not an easy task but creating performance-oriented (specifically lead-generating) content is even harder. You can…
Once you’ve refined your target audience and keywords, you can start crafting content to satisfy buyers’ needs. There are several main stages of a buyer’s journey, each of which requires a slightly different content approach. As a final touch, ASOS…
Finding the right Facebook influencer is crucial for the success of your influencer marketing campaign. This is because there are many fake Facebook influencers out there who purchase likes and followers. These influencers have little or no real engagement, and…
Check My Links lets you identify broken links (both internal and external) and fix them fast. Some key steps to take when improving your website speed are: This was the main reason why I decided to clear the air about…
A zero state illustration with minimalistic text is a good choice here. Make sure that the illustration is in alignment with your brand and subtly talks about the first step that the user should take to start utilizing the application.…
B2B customers consume a lot of content before they make the decision to buy. Today, even one piece of personalized content is not enough to make a B2C customer buy your product. Sending an email and inviting a prospect to…
If you own an ecommerce store, you know that one of the biggest hurdles your business faces is delivering relevant experiences and recommendations to your new and returning customers. One of the drawbacks of online shopping for many people is…
August 21, 2019 – This is the reason why Account Based Marketing (ABM) has been making waves. It looks at customers as faceless organizations It discounts the fact that people are at the heart of purchase decisions in B2B scenarios…
August 15, 2019 – What is a Hypothesis? An ounce of prevention is worth a pound of cure; a little more preparatory work up front significantly reduces later overhead. Why is a Hypothesis Critical to Your Optimization Program? What is…