Why SMS Marketing Is Crucial for Brands Right Now
Now is the optimal time to invest in marketing channels that engage your customers where they…
Amazon Will Show Seller Details Starting in September
Here’s what you need to know about these changes to the Amazon marketplace. Sellers who do…
Google App Campaigns: Creative & Testing Guide
If you want to learn more about how to optimize your creative approach to app marketing,…
3 Trends That Are Shaping Pet Food Industry Ecommerce
According to another survey from Packaged Facts, “people who purchased higher-priced pet food, particularly dog food,…
Google Expands Lead Extensions and Improves Customer Match, Offline Conversion Tracking
Google announced that there are now new integrations with Zapier and third-party apps that will make…
Amazon Sponsored Products Sales Grow in July Despite No Prime Day
Of course, some regions are seeing a reversal to prior stages of restricted movement, and varying…
Amazon Posts Introduces New Capabilities [Including Scheduling Feature]
Continue to check back as we update this article with additional information and test results. Downloadable…
Buy on Google Shopping Listings Are Now Free
Previously, many merchants couldn’t sell products on Google Shopping because Google required merchants to have a…
Custom Data Attribution Models: Which Is Best For Your Business?
“Attribution modeling analyzes every single step a user took before conversion and assigns value to each…
Snapchat Dynamic Ads to Personalize Customer Experience
Dynamic Ads let businesses automate and personalize ad creation on Snapchat. Companies can upload their entire…
How to Build Next Level Customer Personas
At Tinuiti, we don’t just look at a few facts and figures and hope for the…
How to Plan Your Q3 Content Calendars for Email
Planning your promotional Q4 content calendar in advance can help you focus and refine your marketing…
How to Create and Optimize Ads for OTT
Given streaming’s similarity to Linear TV, many marketers mistakenly assume that they can simply rerun broadcast…
How to Start Selling on Walmart’s Marketplace
The same content rules apply to variant groups. These are collections of items that are fundamentally…
Dirty Data: How to Clean Up Your Analytics Platforms
All brands, large and small, face unique business challenges caused by loops in marketing data. Mobius…
Back-to-school Selling on Amazon [What to Expect During COVID-19]
With so many parents likely to continue homeschooling because of COVID-19, back-to-school shopping trends won’t be…
13 Best Influencer Marketing Campaign Examples
Influencer marketing is a great way to boost sales by increasing brand awareness and growing your…
CCPA Confusion for Facebook Advertisers: What You Can Do
First, advertisers should make the necessary adjustments to Facebook’s Pixel to ensure California users are “flagged”…