Consumers are focusing on basic goods. Moreover, many are turning to buy-now, pay-later for groceries. Grocery chains Albertsons, Kroger, and Safeway have partnered with BNPL provider Zip, allowing consumers to make four extended payments for their purchases. Apparel sales have…
Online, retail media is far more sophisticated than a decorative end cap at the grocery store. Retailers offer digital ads on their own ecommerce websites and apps to boost visibility of products to relevant audiences. In addition to the online…
TikTok for Business – Shopping Ads on TikTok TikTok introduces Shopping Ads. TikTok’s new Shopping Ads are a three-in-one offering: Video Shopping Ads, Catalog Listing Ads, and Live Shopping Ads. Merchants can scale product catalogs with new designs to capture…
Don’t. While this might seem like a “give up” strategy it’s really just adapting to the times. Ad platforms always bake more signals and values into their automated options than their manual ones. By allowing more automation and ceding some…
The ability to personalise could also have an impact on the bottom line. McKinsey’s study found that more than three-quarters (76%) of consumers describe receiving personalised communications as a ‘key factor’ when considering a brand, and that 78% said that…
Conversion value is an option within some conversion actions that allows you to assign a specific value towards that given action. For example, a business might know that form-fills from a specific landing page lead to a 00 job versus…
Credit: www.glossy.com Chipotle is also leveraging BeReal to boost customer loyalty, primarily by offering customers special promo codes and content from their test kitchen. What is BeReal? For example, E.L.F launched its BeReal profile by announcing that the first 150…
An indexed video may be eligible for an autoplay preview wherein searchers can view a short clip when hovering over it, like on YouTube. So far, however, those previews work primarily for actual YouTube pages in search results, but the…
Two other things jump out at me here: A button to translate the page and the highlighted “COVID Safety.” The translation option not only means that this dentist website is accessible, but that Concord Dental Associates is, too. The fact…
The standard templates for spaces are beautiful and resourceful. Still, hosts who want more can hire a designer on, say, Fiverr to create a customized world, which could include a campfire, a theater, a movie room, or a gathering table,…
Large organizations are struggling to scale and decentralize their data initiatives and enable data democratization, while at the same time keeping their data under control from a quality, governance, privacy and security perspective. We provide a seamless way to empower…
Much of the pleasure in running the business is doing what I like anyway. For example, our team travels to our namesake, the Chisos Mountains in West Texas, every year. As long as we’re moving up and to the right,…