This is even more important now than it was ten years ago when I started, given the proliferation of social media advertising channels, each with its own type of content that performs best. 7 things anyone in PPC should know…
Incremental improvement is not enough to win in today’s disrupted business environment. Enterprises must think big and bold, putting people at the heart of change. Fostering a culture that prioritises people, can help organisations unlock the value of transformation, unlock…
— A May 2022 report by the World Bank, “Fintech and the Future of Finance,” examines the implications of the digital transformation of financial services. The U.S. dominated regional deal share in Q2. The U.S. dominated regional deal share in…
Case in point, Cart.com. This ecommerce data visualization and analytics firm had raised more than 0 million in funding from its inception in November 2020 to March 2022. Perhaps recognizing the gap in the ecommerce software market, investors were eager…
If Insights isn’t giving you the info you need, do your own customer research for the most specific, tailored results. This doesn’t have to be complicated. Offer customers 10% off their next order if they fill out a survey. Ask…
Split testing done right reveals critical problems and helps solve them. But the implementation can be confusing. Here are common mistakes to avoid. The method of testing is as important as the variable. Amazon’s layout and functionality stem from 20…
– Mention lets you follow every social media conversation and discover interactions, including Facebook mentions in real time. In the statistics dashboard, analyze data and identify trends on the pages you’re monitoring. Filter data by source or location, view related…
Responsive Search Ads contain all headlines and descriptions and automatically show the best combinations in search results. Advertisers do not know which combinations are converting, only the overall metrics. Even with just two ads, one will inevitably gain a higher…
I bet you get this answer a lot, but there really isn’t a ‘typical’ day for me! There are some things I tend to do pretty regularly — talk with the Wunderkind senior leadership team, get updates from finance and…
Bandholz: How do you reach million as a side hustle? Fallon: Check out our website and Amazon store, or follow Mad Rabbit on Twitter, Instagram, TikTok, Facebook, Pinterest, or YouTube. I am on Twitter and LinkedIn. Fast forward to 2022. We’re…
Ready to grow your DTC store and give customers more of what they want? If so, it’s time to add ‘Buy with Prime’ to your ecommerce site. This new Amazon offering allows merchants to easily offer the Prime shopping experience…
So here’s what Google’s August 25 announcement says: Note that programmatic digital OOH (DOOH) (so many oohs and aahs) advertising is not new to the industry. Many providers already offer it; this is just new to Google’s suite of products.…