Category: eCommerce

Entrepreneur Loses $6 Million, Bounces Back

So with that million I can buy multiple businesses. It’s much riskier, but I’m okay with that. It took three months for our products to arrive. By then vaccines were out, and demand fell. We

Three ways influencer marketing is evolving in 2021

Marketers upped their spend on influencer marketing in 2020, as brands strived to connect with consumers in a more authentic way. But as influencer marketing becomes a more integral part of brand marketing strategy –

Investment Robust in Retail, Ecommerce Technology

According to CB Insights, roughly billion flowed from investors to retail (brick-and-mortar and ecommerce) technology firms in Q2 of 2021, an increase of about 4% over Q1 2021 and more than triple the amount from

Getting Investors to Buy Your Inventory

Kickfurther describes these connections as consignment opportunities (co-ops) and separates what it does from other funding or crowdfunding options. Before describing these co-ops, it is worth mentioning some of the ways retailers, direct-to-consumer brands, and


How Buy Now, Pay Later Options Work for Retailers: Q&A with Klarna

 Klarna’s most popular service in the US is Pay in 4, where shoppers split their total purchase amount into 4 payments, without any interest, over 6 weeks. Our second most popular payment method in the

Google’s NEW 3-Strikes Ad Policy: The Full Scoop + 5 Tips to Prepare

Google is so advanced in these policies that it even covers 3D printing of any of the unapproved products.  And remember, it’s not just your ad copy that could get a disapproval, but any content related

4 Favorite Blogs from Ecommerce Companies

Mr Porter is an online retailer of men’s fashion items, founded in 2011. The company sells roughly 300 designer brands. A companion site, Net-A-Porter, sells female fashion goods. Dermstore was founded in 1999 by a


What is Tubi Advertising?

While the platform is relatively new, it’s growing fast:  Tubi is an ad-supported video on demand (VOD) service with over 30,000 movies and TV shows and 100+ local and live news channels. Acquired by Fox

Creating the right conditions for B2B ecommerce success

Likewise, with data, think about how you can get the data you really need into a usable format and augment it over time. Don’t try and personalise every aspect of your experience, run small tests