Category: eCommerce

5 Content Marketing Ideas for July 2021

Have you ever watched an online shopping network? What about a product live stream? Amazon Live allows businesses to address a large audience of potential buyers. It is also an example of how to promote

Should You Let Google Ads Apply Recommendations Automatically?

Since there are both pros and cons to these features, it’s important that each advertiser makes their own determinations about what’s right for them. It’s a bit tough to give blanket advice to a group

Long live organic social media

What others say about your brand has never been more important or more amplified through the power of social media. The scale of this commentary is impossible for brands to control or fully ‘manage’. In

Text Messages Are an Ecommerce Opportunity

On May 26, 2021, for example, the offer was a 2017 Zo Wines Dry Creek Zinfandel. This wine, according to WineText, normally sells for per bottle but was available for one day at .95. Text

BOOM! Founder: Spend 30% of Revenue on Ads

Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent

How to Supercharge an Instagram Bio

Bio link tools give new and returning Instagrammers the option to go to the page that suits their needs. My favorite link tools are: First, be wary of emojis. Emojis can count as two characters.

Electric Vehicles Are the Future of Last-mile Delivery

Volvo’s VNR semi-truck will have a range of 150 miles before needing a recharge of one hour. Image: Volvo. EV Manufacturers Ford and GM are competing to launch the smaller electric vans for “last mile”

How Brands Should Prepare for Amazon Prime Day 2021 [Are You Ready?]

According to reports, small and midsize businesses (that sell on the Amazon Marketplace) made more than .5 billion during Prime Day 2020 (held in October), which is a 60% increase from sales in 2019.  We

Data Types 101: What are First Party, Second Party, and Third Party Data?

 – Lakshmi Ramesh, Senior Director of Data Services at Tinuiti First-party data can be used fearlessly for email marketing, personalizing website experiences, customer-tailored promotions, and product research.   What is First-Party Data? One way to collect