Category eCommerce

CommerceCo Recap: Google Ads Smart Bidding Explained

“Initially, when AdWords came out, it was very straightforward, simple, and auction-based,” said Robert Brady, founder of Righteous Marketing and a Practical Ecommerce contributor. Smart Bidding options include: Google Ads Smart Bidding uses machine learning to optimize performance and streamline…

Guide to Native Advertising in 2021

 Native display ads are the “regular” types of display ads that you can find in the feeds of social media platforms, retailer websites, news apps, and the Taboola-style “recommended content” at the bottom of each page.   Native ads do more…

The benefits of a thriving consumer forum

Once the community has many participants, you could consider paid memberships. You will likely need to offer something to make it worthwhile. This could be a private forum with exclusive offers and discounts or a marketplace for members to sell…

What is Walmart Connect?

Walmart Connect’s DSP “will combine the best-in-class technology and performance of The Trade Desk platform with the robust scale of Walmart shopping data, ultimately allowing advertisers to drive more effectiveness with their overall media spend.” Source: Walmart  “Walmart has always…