06th Feb 2019 – The data you find will help you construct your ideal customer profile. Invest an ample amount of time collecting as much specific data as you can find in the demographics report. Follow it up by comparing…
05th Feb 2019 – Optimizing your 404 page’s conversion rate is all about turning a negative experience around. Almost 74% of users will leave a site within seconds of hitting a 404 page. Interactive or animated elements can hold a…
31st Jan 2019 – This is surely one of the major points which needs to be taken into consideration by anyone thinking about bringing AI into their email marketing campaign. While artificial intelligence often does an excellent job of mimicking…
28th Jan 2019 – Whenever your customers are stuck during the checkout or experience any disparity in prices, the customer support representative can guide them using the live chat option. Thus, live chat system helps you in keeping customers informed,…
25th Jan 2019 – Human behaviour is so complex that we’ll often overlook the far ranging effects our experiments can have. Because when we’re unaware of it, we’re not analysing it. And if we don’t analyse it, we could be…
21st Jan 2019 – Convert Experiences is a powerful CRO solution that you can use to power all your A/B testing experiments and discover the most effective CTA buttons, headline copies, hero images, color schemes, logo placements and more to…
17th Jan 2019 – Recommended Resource: SEO is not dead. Random SEO is. Here are some tools vetted by marketing influencer Shane Barker to effectively improve your SEO efforts: Occasional, sudden bursts of YouTube video views are great, but…
16th Jan 2019 – Failing to take full advantage of that could potentially leave a lot of money on the table and that is one situation you don’t want to find yourself in once the video revolution is in full…
14th Jan 2019 – Are all the integrations offered in all the plans? Here, you need to find out if certain integrations are “premium” and are only available in certain (read the highest-tier) plans. For example, Optimizely’s integration with WordPress…
10th Jan 2019 – This blog does just that. As with any other marketing campaign, choosing the right brand colors needs you to understand your target audience well. If your potential customers are 70% men (or women for that matter),…
07th Jan 2019 – Or, if your content’s purpose is to drive traffic to a landing page, you could use that as your call-to-action and use Convert.com to split-test your landing pages for maximum effectiveness and conversions. Content promotion is…
28th Dec 2018 – Whether it’s driving sales, boosting engagement, or getting repeat business, emotion driven marketing is acing in every industry. [embedded content] In fact, a company’s emotionally engaged customers spend two times or more than its emotionally non-engaged…