How Aerie, Sephora, and AllBirds are attracting values-motivated consumers
Ethical and sustainability issues remain a key driver for almost a third of consumers, says Deloitte,…
How to Write a Case Study (+10 Examples & Free Template!)
Case studies are little more than tools to be used by either self-motivated prospects researching your…
Charts: Q4 2021 Digital Advertising Spend
— The growth in global digital advertising in Q4 2021 for physical products slowed from the…
10 Ways to Uncover Invaluable Customer Insights (& How to Apply Them)
Customer insights are necessary for forming buyer personas—fictional characters that represent your ideal customers—who they are, their…
SEO Tools from Google and Bing
Many commercial tools emulate the behavior of search crawlers. But none beats data straight from the…
Cookies Are Out, Conversions APIs are in: How to improve ROI on FB, Google & TikTok Ads
At its core, conversion data is used to track conversions from ad platforms to optimize future…
TikTok vs. Reels Ads: Which Performs Better? An Experiment Reveals!
Taking all of these into consideration, we can confidently declare Instagram Reels as the winner of…
‘Social commerce is going to get big quickly’: Tribal Worldwide’s Mark Geden on strategy
“As more people look to social commerce, it will gain ground and bring with it the…
Outbound Marketing In an Inbound World
Google presumably wants to answer queries quickly and keep users on its properties. As this trend…
Tinuiti Becomes First Reddit Independent Agency Partner
“We are committed to making it as seamless and efficient for new clients to join and…
The Future of Unified Measurement [Explained by Our Experts]
Experimental Design – Experimental Campaign Design is a method to ensure that variables like creative, bid,…
Ecommerce Product Releases: February 15, 2022
Got an ecommerce product release? Email releases@practicalecommerce.com. Amazon adds themed templates to customer engagement email marketing…
23 Smart Ways to Get More Instagram Followers in 2022
Better yet, you could use an app like Linktree to share multiple links to value-add destinations…
Tinuiti Experts Participate in The 3% Movement Super Bowl Speak Up, Tweet Up
Check out our tweets below! The organization, designed to help change the ratio of female demographics…
How Does Google Ads Work in 2022? The Complete, Visual Guide
Once you set your ad live, Google typically reviews the ad within 24-28 hours. Should your…
14 Free WordPress Plugins to Build an Email List
Here is a rundown of WordPress plugins to build an email list. There are tools for…
The Best Ecommerce Content for LinkedIn
Social media drives ecommerce sales. But each social channel is different, requiring unique content for that…
Solo Brands Founder, Now Wealthy, Reflects
We regrouped and spent the next three years building a company to sell. That was our…
Five brands winning over consumers with new omnichannel experiences
So, which retailers are delivering on this promise in 2022? — Pets at Home (@PetsatHome) July…
The 6 Essentials of a Successful Paid Media Strategy in 2022
Image source If you’ve been following along over the past year or two, these paid media…
Stop Using Domain Authority for SEO Backlinks
Domain authority has nothing to do with Google. That alone makes it an unreliable metric for…
How Currys achieved a 56% open rate increase by optimising email subject lines in real time
“We implemented it, and two or three days later we started seeing all of the Phrasee…
The Best Time to Post on TikTok & How It (Surprisingly) Compares to Instagram
Just because your followers are most active at 6pm doesn’t mean you should post at 6pm…
Charts: B2B Buyers Prefer Ecommerce
The McKinsey survey asked B2B suppliers about their ecommerce priorities compared to in-person sales for four…
Materials behind Sustainable Mailers, Boxes
Compostable, biodegradable mailers and boxes are among 2022’s top environmental fulfillment trends. Consumers and governments expect ecommerce…
19 PPC Influencers You Need to Follow in 2022 (& Their Best Advice)
Pinning helps you control the order in which your ad’s assets are shown, rather than giving…
Inside B2B: Transforming the B2B buyer journey
Copyright © 2022 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
2022: A sustainability reckoning for digital marketing and advertising
The increase in public awareness of environmental issues has also led to increased scrutiny of so-called…
Ramarketing’s founder on driving customer engagement within pharma and healthcare
The sky is the limit for us and I’m truly excited about what the future holds….
76 Versatile Valentine’s Day Instagram Captions (Not a Boring Generic List!)
See other posts by Kristen McCormick Kristen is the Senior Managing Editor at WordStream, where she…