Create Facebook videos of different lengths. You could use GIFs or 15-second videos in your stories or the feed or share 30-second videos. Organize videos 3 minutes or longer into playlists, where they’ll run one after the other. Facebook then…
“Conversational interfaces continue to hold great promise – but you have to deploy them with care, and it’s hard. You have to take it seriously and build and iterate, rather than just stick something in there and assume it’s going…
Let’s start at the highest level: the account as a whole. Facebook ad account structure is incredibly important for its long-term health, reporting visibility, and ease of optimization. The simplest way to plan an efficient account structure is by thinking…
The Home Bargains website is among the most basic in this list, but there are some elements worth noting. First is its promotion of returns, which is often absent among discount retailers (with many choosing to prioritise delivery instead). It’s…
— Ana Isabelle, Actress, Musician, and Influencer Kaelin then took a deeper dive into measurement, exploring the areas that are a top focus for Zola, including: incrementality testing, data transparency, and custom analyses. “Networks do not want these impressions to…
Snake Oil Snake Oil: Striking Profit in the Wild West of Digital Marketing by Dan Russell New Ecommerce Books “The Digital Experience Company” is a guide to business success in the digital age. Consumers now decide whether to do business…
Whenever I have a client that asks about running YouTube ads, we run into the same roadblock about 99% of the time. The clients think they either (a) don’t have enough video creative to use for ads, (b) don’t have…
One example of this is Target, which recently partnered with resale-as-a-service platform ThredUp, to test launch a secondhand clothing initiative. As part of the deal, Target will offer around 400,000 women’s and children’s items from its owned brands, as well…
Nearly any product type can be presented in a simple format that eliminates guesswork and saves time. Most online stores could benefit from mini-updates — typically one or a few at a time addressing key issues. Be sure to annotate…
Michael Epstein: We were interested in the direct mail space and software-as-a-service. We had an idea of creating and sending direct mail as easy as email and doing it through a SaaS platform. We found this company, which shared a…
As the co-founder of Spaceback, I couldn’t be more excited to see “social display” growing, but I think it’s important to acknowledge: we didn’t invent the trend of using social media content outside the walled-gardens. Social media has already outgrown…
Think of it like this. It is difficult to compete with Amazon because it has reached critical mass. There is such an abundance of buyers and sellers that it is hard for consumers to resist. The marketplace becomes stronger when…