Will subscription retailers retain customers post pandemic?
Elsewhere, Emarsys states that “emotional factors are central to people’s motivations for signing up [to subscriptions],…
How B2B brands can succeed in ecommerce
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Combining Data from Google Analytics and Other Sources
For example, you could overlay the average position for keyword(s) data from Bing Webmaster Tools with…
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Any event not showing up in these columns can easily be skipped or removed from your…
How to Sell on Walmart Marketplace: Updated 3P Sellers Guide for 2021
Ads are a great way to promote your products on Walmart.com above organic results. Once you’re…
What’s the Future of Social Media Advertising?
The most impacted segments could be digital native direct-to-consumer brands that used Facebook or Instagram advertising,…
Does Google Ads Quality Score Still Matter in 2021?
But is it still relevant? Improving your Quality Score might still improve your PPC results by…
The Charity Digital Skills report reveals concerns over digital inclusion
The ‘Supermarkets, the pandemic and the future for disabled customers‘ report found that 45% of disabled…
Sustainable Packaging Is a Competitive Advantage
Look at your current packaging. Can you use a smaller container, bag, or box and less…
Hustle Exec: Ecommerce Firms Should Acquire Content Providers
Ryan: Use common sense. If I were starting a media company, I would have no constraints…
A day in the life of… Adrian Frenzel, CEO and Founder of EatFirst
We also expect to see rapid adoption of flexible catering, particularly as companies discontinue mass on-site…
Your Digital Strategy Playbook Will Need a Post-COVID Makeover
Pre-pandemic, most brands delivered the 4Cs using a “one-size-fits-all” model. Post-pandemic, however, brands will need to…
Ecommerce Product Releases: July 15, 2021
ActiveCampaign launches million fund for app developers. ActiveCampaign, the email marketing platform, has launched its inaugural…
4 Practical Ways to Use AI in Marketing (& Why You Need To)
You can think of it as kind of your Google Analytics assistant. For example, you can…
How sport is pivoting to a direct-to-fan offering
As sports fans become more accustomed to interacting with a host of different experiences in and…
Five benefits of effective multichannel inventory management
When it comes to preventing these issues, proper multichannel inventory management is key, with software enabling…
Online Shopping, Post Covid, Retains Consumers
Consumers have prioritized essential over non-essential items, with online sales of groceries and cleaning supplies leading…
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April…
Why have an eBay strategy in 2021?
Image: Natee Meepian / Shutterstock.com In this article, I’ll take a look at Ebay in 2021:…
Scaling Your Amazon Business for Acquisition: Q&A with Thrasio
If a business is fully optimized with every single advertising channel running it’s still a great…
Understanding Dynamic Search Ads in 2021
Wayfair could do that, as an example, with this page, which contains “oval” in the URL:…
How well are B2B sales teams rising to the challenges of digitisation?
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how…
How to Track Profit from Products, Customers
Identifying the CLV-to-CAC ratio is the goal in a per-customer analysis. Variable costs can describe the…
How Much Do Facebook Ads Cost in 2021? (+Ways to Save)
This is slightly higher than what we’ve been seeing at Akvertise, with CPMs ranging from .50-.50….
The State of Cannabis Payments in U.S.
How does an industry flourish that is banned by federal law, shunned by the credit card…
Apple Announces Custom Product Pages and Product Page Optimization
We’ll keep you all informed of when exactly these updates can be expected, and what you…
Happiness, not Profit, Drives Grasshopper Founder
Hauser: Yes. We went from a high-margin, no inventory business in software-as-a-service to low-margin, high-inventory in…
6 Facebook Ads Updates To Be Excited About This Summer
In order to use this feature, you will need to have a business account in WhatsApp, as…
Cause marketing: Examples from Uber, Starbucks & JetBlue
Each November, JetBlue celebrates ‘JetBlue for Good’ – an initiative that highlights the airline’s charitable efforts…
A day in the life of… Sacha Lazimi, co-founder and CEO at Yubo, the social video live-streaming app
My co-founders and I created Yubo to provide a safe space for younger generations to make…