8 Perilous PPC Mistakes to Avoid This Holiday Season
In my experience, I’ve seen many accounts go down due to credit card limit issues as…
Bye, Bye Last Click… Enter: Data-Driven Attribution
First things first, what is last-click attribution (the method Google currently utilizes)? Last-click attribution, according to…
13 One-Page WordPress Themes for Startups, Products, More
Himalayas is a responsive one-page theme with parallax elements and easy customization. Use it for any…
268 Catchy & Creative Business Name Ideas (Curated, Not Generated!)
We claim to hate cliches, but our brains inherently trust that with which it is familiar,…
Influencer Marketing, Part 8: Analyzing Performance
Influencer marketing can drive ecommerce sales. The eight posts in this series can help merchants launch,…
Google Shopping Trends and Optimization Insights for Q4 2021
Consider any supply chain issues you might experience this year, and how those issues could impact…
What is Instacart, and How Does it Work?
As reported by The Wall Street Journal in July: — Elizabeth Marsten, Senior Director, Marketplace Services,…
How can marketers meet the skill requirements of the post-Covid era? Insights from GSK, Channel 4, UPS and WW
All told, 82% of marketers say they are optimistic about the future of marketing – a…
eCommerceFuel Founder on Work-Life Balance, Priorities
Youderian: I’ve been reasonably decent at getting tasks done in the time I have. Apart from…
How Content Drives Low-cost Ad Conversions
A Google Ads search campaign targeting this how-to article in October 2021 produced 224 conversions from…
Global Supply Chain Disruption: Experts Weigh in on Holiday Inventory Issues & Shipping Concerns
While retail inventory levels have increased in year-over-year terms for four straight months—following 13 months of…
“We don’t think you should book a holiday right now”: Inside On the Beach’s pandemic CRM strategy
“We started sending informative, destination-related emails, looking to target users who have either been or shown…
Webinar: User Experience and Interaction Design
Agenda points: Register Now User Experience is the ‘secret sauce’ that differentiates bad products from good,…
![The state of digital experience transformation in Manufacturing [survey]](https://research-institute.org/wp-content/webp-express/webp-images/uploads/2021/11/the-state-of-digital-experience-transformation-in-manufacturing-survey.jpg.webp)
The state of digital experience transformation in Manufacturing [survey]
Our findings clearly show that Covid-19 has accelerated a re-evaluation of the ways of doing business….
How to Write a Great Press Release in 7 Steps (with Templates!)
Here’s an event press release template to get you started. If your ideal reader finishes your…
Charts: Physical Retail to Transform Layout, Purpose
That trend — online ordering with local pickup or delivery — will likely accelerate. The effect…
The 8 Best (Free!) Facebook Ads Courses of 2021 for Every Learning Level
In our Facebook Ads course, we provide a series of 10-minute articles where top PPC influencers…
Widen CEO Matthew Gonnering: DAM and PIM are “the centre of the content universe”
The volume and velocity of content is also intense. Brands are creating so much content and…