Google makes a big commitment in its pivot to privacy: what marketers need to know
Editorial credit: BigTunaOnline / Shutterstock.com Google is not going to create alternate identifiers to replace third-party…
5 Content Marketing Ideas for April 2021
TikTok doesn’t restrict your content to followers. It puts the videos in front of, potentially, all…
Facebook Traffic Ads: 5 Ways to Get More Visitors at Lower Costs
Quick reminder: The more people Facebook knows it can show your ad to, the wider your…
What companies can learn about disruption from Robinhood’s GameStop blow-up
In mere hours, billions of dollars were being made and lost, on paper and in real…
Finding Success With Google Ads During COVID-19: Q&A With AFA Stores
Norman: Our account manager at Tinuiti encouraged us to stay calm as we approached the pandemic….
Breaking News: Google Announces End of Behavioral Targeting for Ad Products
The search giant joins Apple in shift to a privacy-focused web While it is clear many…
Breaking News: Roku Acquires Nielsen’s Advanced Video Advertising Business [What It Mean For Marketers]
The difficult truth is that traditional TV advertising is dying out. TV viewership is dropping, and…
What is the Post-IDFA Alliance?
Apple’s upcoming iOS14 update is going to significantly affect marketers and business owners–especially those heavily invested…
Pros, Cons of Credit Card Surcharges
Some U.S. states, however, ban surcharging. One of those was Kansas, as a U.S. District Court…
7 Easy Ways to Get More Traffic from Evergreen Content
Search for the keyword your content is currently targeting and see if there are related or…
A day in the life of… Ruth Rowan, CMO of NTT Ltd.
As the CMO, I am responsible for NTT Ltd.’s overall marketing and communications strategy and program…
Lockdown search trends: How brands can maintain momentum with their SEO and content strategy
With shops set to open next month according to the lockdown roadmap in England, now is…
CommerceCo Recap: Is the Clock Ticking on TikTok Marketing?
Fortunately, TikTok is not yet saturated. There are still opportunities to promote your business there. Marketing…
What is Apple’s SKadNetwork API?
Since its introduction in 2018, the SKAdNetwork has had very low adoption levels from ad networks….
The Future of Online Grocery Shopping: Q&A with Instacart CRO
Prior to joining Instacart, Dallaire drove unprecedented growth for Amazon’s global ad sales business as the…
What is Facebook Aggregated Event Management? [And How Will It Limit Event Tracking For Brands?]
Be sure to check out “The Future of the Web” to find out everything you need…
February 2021 Top 10: Our Most Popular Posts
Generating informative and meaningful content can strengthen a brand and provide value to its customers. There…
FMCG brands are re-evaluating media strategies as consumers shift to online grocery shopping
Covid-19 has caused a significant shift in the way that consumers shop for goods – particularly…
8 Must-Know Microsoft Ads Tips to Get More Clicks and Conversions
While it’s difficult to provide convincing enough social proof in your search ad where there’s limited…
11 TikTok Video Ideas for Merchants
Share product info. Have an ongoing sale? A new promotion? Something was out of stock but…
Tomlinson’s Feed: Fresh and Relevant after 75 Years
Knecht: Exactly. I grew up working in the business. I was out on the sales floor…
A day in the life of… Luka Zak and Joshua Brandon, co-founders of We Generate
For today’s ‘Day in the Life’, we hear from the two co-founder’s of We Generate –…
The best social stories & campaigns from February 2021
While the tweet itself was weird enough to gain some attention, containing little to no context…
How brands can use ‘human-centred’ AI to help create business value
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10 key challenges facing CRM marketers
However, he also explains how advertising won’t remain competitive without first-party data, and so expectations for…
Major Brands Bet on DTC Ecommerce
PepsiCo launched PantryShop (shown here) and Snacks.com in May 2020 in less than 30 days. In…
Even Small Companies Use AI, Machine Learning
The situation is now different. Many businesses, including most large companies, are using AI-ML to solve…
Join us for Econsultancy Live as we ask “What’s next for CX?”
So, after a year of disruption, how are brands planning to cater to new customer needs…
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?
BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The…
15 useful examples of how to shout about your free delivery service
Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different…