How agencies can slay the content spaghetti dragon and grow in 2021
According to our research, content orchestration includes the following benefits: With these productivity wins agencies that…
Three ways retailers are re-thinking the role of brick-and-mortar stores
One example of this comes from Aldo, who is reportedly set to trial a ‘save for…
A day in the life of… Matt Lynch, CEO of Feed Agency
Please describe your job: What do you do? Although we were prepared with the logistics of…
Data and analytics trends in 2021: How will strategy evolve in the wake of Covid-19?
However, the phasing out of third-party tracking cookies – which is the result of a mixture…
The new rules of social media marketing in 2021
Brands like Ben and Jerry’s acted on their brand purpose, using their platform to educate their…
Ecommerce trends in 2021: What do the experts predict?
“We’ve also seen that customers have different comfort levels and preferences when it comes to how…
Digital advertising: which trends will dominate 2021?
The growth of connected TV advertising has been one of the great success stories of 2020,…
What Could the Anti-Trust Lawsuit Mean for Facebook Ads?
As of right now, there is no action to take, but Tinuiti is closely monitoring and…
Amazon DSP Expands To Third Party Audiences
Competitor retargeting has limited scalability and is not dynamic; make sure you have other Amazon ad programs going…
A day in the life of… Harmony Murphy, GM of UK advertising at eBay
Please describe your job: What do you do? My job focuses on ensuring that there is…
Attribution: ‘Stitching’ sessions together gives a unified view on ad spend across Facebook and Google
Seeing that real picture, according to Liversidge, requires solving the clear problem of analytics packages using…
Customer experience trends in 2021: What do the experts predict?
“One of the first things CX teams needed to do back in April was to communicate…
Amazon FBA Inventory Limits Hurting Sales? 3 Potential Solutions for Sellers
Check out the new dashboard here and be sure to toggle between the Manage Products and…
Farfetch CMO Gareth Jones on the state of luxury fashion in 2020 and beyond
“Brands will be able to plug into those through a single integration, and I suppose what…
Work with TikTok Creators to supercharge campaign engagement
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Social media trends in 2021: What do the experts predict?
And if you want to hear more on 2021 trends, join us on January 26th at…
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach
Image: freemind-production / Shutterstock.com “Imagine if you get a five out of five with the first…
Driving recovery and growth through the power of user-generated content
Facebook’s Edwards is insistent that brands should manage their expectations, “UGC could be a huge red…
Why helpful site search has become table stakes for brands
Further, Polonioli explained that being able to personalise search results is also increasingly important. Typically, ‘short…
A day in the Life of… Lesley Duncan, Strategy Director at ForwardPMX
Please describe your job: What do you do? The digital landscape requires marketers to use data…
10 Google Trends That Impacted Advertisers in 2020
“Google is doubling down on helping businesses find new ways to easily generate leads right from…
Data trends in 2021: the expert view on cookies
“What needs to be avoided is for advertisers to divert their ad spend away from placement…
How Emirates Airline uses customer-centric design
Unfortunately, as a result of Covid-19, the size of our Digital Experience Team has been reduced….
A Breakdown of the Top 8 Small-to-Midsize Email Service Providers (ESPs)
The automation workflow builder has a large number of options in its drag and drop interface…
Keys to Accelerating Cloud Adoption and Optimising Cloud Costs
We would like to communicate with you regarding the products and services of the Xeim Group…
Why now is the time to reboot your customer engagement strategy
Bell finished his presentation with a startling Sitecore statistic; 80% of brands believe they offer a…
Email has been pivotal in 2020 but relevance is still key to engagement
To that end, he referred to a recent campaign by Deciem, owner of skincare brands The…
How wellness platform Urban is succeeding with personalisation
Urban then segments its data and syncs it to multiple platforms to generate customer communications across…
Eve Sleep’s CEO on what big brands can learn from a DTC scaleup (and vice versa)
“It’s around making sure every pound you spend – whether you spend it on CX or…
A day in the life of… Elizabeth Tweedale, CEO and founder of edtech startup Cypher
Please describe your job: What do you do? I am the CEO and founder of Cypher,…