Long live organic social media
What others say about your brand has never been more important or more amplified through the…
Text Messages Are an Ecommerce Opportunity
On May 26, 2021, for example, the offer was a 2017 Zo Wines Dry Creek Zinfandel….
BOOM! Founder: Spend 30% of Revenue on Ads
Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands…
How to Supercharge an Instagram Bio
Bio link tools give new and returning Instagrammers the option to go to the page that…
Electric Vehicles Are the Future of Last-mile Delivery
Volvo’s VNR semi-truck will have a range of 150 miles before needing a recharge of one…
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How Brands Should Prepare for Amazon Prime Day 2021 [Are You Ready?]
According to reports, small and midsize businesses (that sell on the Amazon Marketplace) made more than…
Data Types 101: What are First Party, Second Party, and Third Party Data?
– Lakshmi Ramesh, Senior Director of Data Services at Tinuiti First-party data can be used fearlessly…
Google Clicks Declining, CPC Exploding for Many Retailers as US Reopens
A third round of stimulus checks boosted consumer demand in March 2021, with many Americans receiving…
Ecommerce Briefs: Amazon Sellers, Walmart.com Grocery, Click-and-collect
According to Pymnts.com research, “…one of the key drivers of new subscriptions to Walmart+ is its…
Google Ads (Finally!) Rolls Out Monthly Spend Limits: What You Need to Know
Let’s quickly refresh on what spend on Google Ads looked like prior to this new tool….
A day in the life of… Josh Partridge, Managing Director & VP UK at Verizon Media
Beyond the entertainment industry, it will also make a significant impact across the likes of transportation,…
What is Sling TV Advertising?
In the following article, we will cover: With major data privacy-focused changes expected to impact the…
As Cookies Crumble, Fingerprinting Could Grow
The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover…
Tech’s privacy war makes it more important than ever to prioritise customer experience
The time has come for advertisers to take control of their own eco-systems and with that,…
7 Email Copywriting Tips We Swear By (With Examples!)
The average return on investment for email marketing is for every spent. That’s huge for any…
Reopening requires a cross-channel comms strategy
Given this lack of diversity in communication channels, it’s therefore unsurprising that provided with the chance…
What Is OTT Advertising: A Breakdown of Over-the-Top Ads
Beyond being a very fragmented landscape with competing business models, OTT is still a newer channel…
Influencer Marketing, Part 2: Why Use It?
Industry studies back this up. Tomoson, an influencer network, asked brands in 2015 as to the…