We also expect to see rapid adoption of flexible catering, particularly as companies discontinue mass on-site catering in favour of off-site cooking and delivery which can be tailored as required. With many businesses switching to hybrid working models, it’s even…
Pre-pandemic, most brands delivered the 4Cs using a “one-size-fits-all” model. Post-pandemic, however, brands will need to meet the demand for greater personalization using data to drive more relevant customer interactions. Clearco is the pay-as-you-go pioneer and world largest eCommerce investor…
ActiveCampaign launches million fund for app developers. ActiveCampaign, the email marketing platform, has launched its inaugural Developer Fund. The program offers financial support to app developers who create tools that help ActiveCampaign’s customers. ActiveCampaign is accepting applications from developers, startups,…
You can think of it as kind of your Google Analytics assistant. For example, you can ask questions like “Which marketing channel had the highest conversion rate” and Analytics will show you a ranked list of your marketing channels, sorted…
As sports fans become more accustomed to interacting with a host of different experiences in and around the live action – from chat groups, to in-play betting, to social feeds, to real-time stats and AR overlays – the expectation of…
When it comes to preventing these issues, proper multichannel inventory management is key, with software enabling retailers to track and manage items through various stages along the supply chain. Not only can inventory management prevent stock-related issues from occurring, but…
Consumers have prioritized essential over non-essential items, with online sales of groceries and cleaning supplies leading the way in Q1 2021. Health and wellness items saw an uptick, too. According to Mastercard Economics Institute, ecommerce in the United States comprised…
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April 2021. In my personal experience as a consultant specializing in display, this is a game-changer. Plus, you can plug that same list across multiple…
Image: Natee Meepian / Shutterstock.com In this article, I’ll take a look at Ebay in 2021: its size, the markets where it is popular, and what types of products sell best on the platform. I’ll also look at Ebay’s offerings…
If a business is fully optimized with every single advertising channel running it’s still a great business, but means we need to be more creative and tackle things like product expansion and market expansion sooner. Thrasio: What is appealing are…
Wayfair could do that, as an example, with this page, which contains “oval” in the URL: Plus, DSAs are an effective keyword research tool. As with standard search campaigns, advertisers can view query reports to see which terms triggered…
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Twenty-nine percent of companies in the Technology sector received an ‘A’ grade for their Personalisation, while 6%…