2022: The influencer comes of age
Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers,…
2022: Hybrid learning bridges the skills gap for a distributed workforce
Today, the idea of a team spending three days in a conference room seems antique, but…
Targeting Competitor Keywords: My Favorite 3 Lower-Cost Alternatives
Twitter recommends targeting at least thirty accounts for follower look-alikes, but I recommend only choosing specific…
Charts: Global Venture Capital Funding 2021
Financial technology companies raised 2 billion in 2021 (the top category) and accounted for 21% of…
2022: A definitive moment for D2C
There are many benefits to going direct to consumers including brand differentiation and control over pricing,…
The Top 10 SEO Trends & Strategies to Get More Traffic in 2022
Because Google is so much better at recognizing content quality and page experience signals on web…
Is JD.com’s Ochama bringing New Retail to Europe?
The stores, opened under the brand name Ochama, introduce what JD.com has described as “an unprecedented…
Google Analytics 4 Transition Checklist
The author’s Data Studio report connects a UA view and GA4 property. It also includes instructions…
The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)
Great news. You’ve made it to the final stage. Accessibility refers to making sure the information…
Four ways that luxury brands are building customer loyalty through digital channels
Join now and get 10% off your first online purchase (and so much more): https://t.co/OVNdzhndcQ pic.twitter.com/vlXePD1MAL…
Are Big Changes Coming to Digital Ads in 2022?
Each group may have different reasons, but the outcome will be the same: We are likely…
4 Successful Influencer Marketing Campaigns
Daniel Wellington’s campus-influencer program targets a younger demographic. Daniel Wellington MVMT relied on Instagram influencers in…
Why zero party data is key in a cookieless future
A new era of strategies is emerging to prepare companies for a world without cookies, as…
Paid Search Drives Kuru Footwear to 2021 Success
It boils down to being oriented toward growth or efficiency. If you’re oriented for efficiency, every…
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Instagram Chronological Order Feed is Back [as an option]
Social media users responding negatively to an update or change on any given platform is nothing…
15 Influencer Marketing Trends for 2022
Smart influencer marketers will prioritize video content creators as they will provide the biggest bang for…
The One Copywriting Technique You’re Not Using (+6 Ways to Do It)
In today’s post, we’re going to talk about a copywriting strategy that you probably have never…
SEO: 6 Critical Search Console Reports
“URL inspection” provides data for a specific page on indexation, mobile usability, and problems. I’m a…