A day in the life of… Julia Burton Brown, Commercial Director EMEA, Inskin Media
Managing people is always hard work since there’s plenty of lively personalities and dynamics, particularly in…
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EyeQ: The Lovechild of the Viacom and CBS Merger [An Exclusive Look at the Latest Approach To Video Buying]
We benefit from several production studios and one of the largest content archives in Hollywood. This…
What is Amazon Fire Advertising?
— Karen Hopkins, Amazon Advertising Analyst & Consultant at Tinuiti Keep in mind that ads…
iOS 15 Is Coming: Everything Email Marketers Need To Know To Prepare
As it relates to open rates by environment, global market share indicates that 35.2% of opens…
Amazon’s Review System Is Not Broken
Amazon closed its popular “Early Reviewer Program” in March. Click image to enlarge. Amazon’s review system…
6 Things to Do before Selling an Ecommerce Business
Having this information builds on your company’s potential profitability, making the opportunity more vivid and perhaps…
NEW Optimized Targeting in Google Ads: What You Need to Know
By the end of this read, you’ll have a better understanding of whether optimized targeting is…
The Overlooked Benefit of B2B Ecommerce
An oft-overlooked benefit of B2B ecommerce tools is the value to internal sales and customer service…
Marketing That Matters: How Ancestry is using automation and the ‘long tail’ of search to grow a category
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
The Easy Guide to Google Ads Image Extensions in 2021
So although you’re really proud of your brand and you’d like to have some additional messaging…
Will subscription retailers retain customers post pandemic?
Elsewhere, Emarsys states that “emotional factors are central to people’s motivations for signing up [to subscriptions],…
How B2B brands can succeed in ecommerce
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Combining Data from Google Analytics and Other Sources
For example, you could overlay the average position for keyword(s) data from Bing Webmaster Tools with…
3 Tips to Deal with Facebook Ads Aggregated Event Measurement
Any event not showing up in these columns can easily be skipped or removed from your…
How to Sell on Walmart Marketplace: Updated 3P Sellers Guide for 2021
Ads are a great way to promote your products on Walmart.com above organic results. Once you’re…
What’s the Future of Social Media Advertising?
The most impacted segments could be digital native direct-to-consumer brands that used Facebook or Instagram advertising,…
Does Google Ads Quality Score Still Matter in 2021?
But is it still relevant? Improving your Quality Score might still improve your PPC results by…
The Charity Digital Skills report reveals concerns over digital inclusion
The ‘Supermarkets, the pandemic and the future for disabled customers‘ report found that 45% of disabled…
Sustainable Packaging Is a Competitive Advantage
Look at your current packaging. Can you use a smaller container, bag, or box and less…
Hustle Exec: Ecommerce Firms Should Acquire Content Providers
Ryan: Use common sense. If I were starting a media company, I would have no constraints…
A day in the life of… Adrian Frenzel, CEO and Founder of EatFirst
We also expect to see rapid adoption of flexible catering, particularly as companies discontinue mass on-site…
Your Digital Strategy Playbook Will Need a Post-COVID Makeover
Pre-pandemic, most brands delivered the 4Cs using a “one-size-fits-all” model. Post-pandemic, however, brands will need to…
Ecommerce Product Releases: July 15, 2021
ActiveCampaign launches million fund for app developers. ActiveCampaign, the email marketing platform, has launched its inaugural…
4 Practical Ways to Use AI in Marketing (& Why You Need To)
You can think of it as kind of your Google Analytics assistant. For example, you can…
How sport is pivoting to a direct-to-fan offering
As sports fans become more accustomed to interacting with a host of different experiences in and…
Five benefits of effective multichannel inventory management
When it comes to preventing these issues, proper multichannel inventory management is key, with software enabling…
Online Shopping, Post Covid, Retains Consumers
Consumers have prioritized essential over non-essential items, with online sales of groceries and cleaning supplies leading…
3 Reasons to Use Google Ads Dynamic Exclusion Lists (+How to Do It)
It’s interesting how quiet the release of Google Ads dynamic exclusion lists was back in April…
Why have an eBay strategy in 2021?
Image: Natee Meepian / Shutterstock.com In this article, I’ll take a look at Ebay in 2021:…
Scaling Your Amazon Business for Acquisition: Q&A with Thrasio
If a business is fully optimized with every single advertising channel running it’s still a great…