What Is Your Company’s Secondary Audience?
The original focus of Sugru, a moldable glue, was repairing household items. But consumers began using…
12 New Ecommerce Books for Summer 2021
Masters of Scale Customer Experience Excellence New Ecommerce Books In “Masters of Scale,” LinkedIn founder Reid…
Salesforce and Cytiva weigh in on marketing’s digital skills gap
Cytiva’s McKechnie deduces that, due to the very nature of technology, the good marketer of today…
A day in the life of… Sarah Curran Usher, Managing Director EMEA of True Fit
While daily exercise is a key focus for both well being and mental health, it’s fair…
Girlfriend’s Eyelashes Spur DTC Entrepreneur
Wong: Our lashes are priced much lower than many competitors. We do not have enough gross…
How Clarks is using email to create a “one-to-one connection” with customers
British shoe brand Clarks has aimed to draw on all of these strengths with its email…
Influencer Marketing, Part 3: Setting Goals
Similarly, the attainability factor on SMART covers a pitfall on BSQ, where it’s possible to initiate…
7 Success Factors of B2B Marketplaces
We would like to communicate with you regarding the products and services of the Xeim Group…
Instacart Ads: Everything You Need to Know
Not long ago, online grocery was seen as the final frontier of the ecommerce industry….
HSBC, Benefit, and Zoopla on restructuring marketing teams to be future-focused
“We’ve broken the organisation down to essentially three tribes, and everyone is part of one of…
Is Facebook as Distrusted as You Think? Maybe Not
One study cited by pessimists to point to distrust in Facebook making it unlikely to…
Email Marketers Should Know Subscribers Better
The more a marketer knows about a subscriber, the better job she can do segmenting that…
How to Use Google Search Console (the Right Way!) to Improve SEO
With daily keyword tracking in Google Search Console, you can confirm fairly quickly whether those optimizations…
Ecommerce Product Releases: June 15, 2021
Pinterest newsroom announcing new ways to shop on the platform. Pinterest launches Shopping List and expands…
Apple’s iOS 15 Will Change Email Marketing
Emails in 2021 are mostly opened on smartphones. iOS is a big share of that market….
25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel
I’ve categorized the ideas by stage of funnel, but I also know that every business has…
Apple blocks open rate tracking: what will it mean for marketers? We asked the experts
John Story, VP and Deputy General Counsel at Acoustic: A world without opens might seem like…
Steps to Greener Ecommerce Warehouses
Noise is measured in decibels (dB). The normal human ear can detect sounds between 0 dB…