In my experience, I’ve seen many accounts go down due to credit card limit issues as well. Be sure your form of payment has a threshold that meets your high holiday spend. holiday marketing ramp up doesn’t mean you have…
First things first, what is last-click attribution (the method Google currently utilizes)? Last-click attribution, according to Google, gives all credit for a conversion to the last-clicked ad and corresponding keyword. Advertisers use this method of measurement to track the performance…
Himalayas is a responsive one-page theme with parallax elements and easy customization. Use it for any commercial or creative project. Replicate one of the starter sites with a single click and then insert original content. Himalayas is optimized for speed…
We claim to hate cliches, but our brains inherently trust that with which it is familiar, so this isn’t a bad way to go. Plus, not all common phrases are annoying cliches. Try out idioms, famous quotes or lyrics, or…
Influencer marketing can drive ecommerce sales. The eight posts in this series can help merchants launch, iterate, and improve influencer campaigns. Post-mortems are not easy. Ask the following questions of all participating departments to isolate potential changes. Collaboration. Did the…
Consider any supply chain issues you might experience this year, and how those issues could impact your stock on key items in your catalog. May there be shipping delays on certain items? Is your current inventory of a particular product…
As reported by The Wall Street Journal in July: — Elizabeth Marsten, Senior Director, Marketplace Services, Tinuiti “How does Instacart work?” It’s a simple enough question on the surface. And the answer can be fairly simple as well, depending on…
All told, 82% of marketers say they are optimistic about the future of marketing – a third (33%) are “very” optimistic, while almost half (49%) are “quite” optimistic. Twelve percent were neutral on marketing’s future, leaving just 6% who are…
Youderian: I’ve been reasonably decent at getting tasks done in the time I have. Apart from the first year or two at the business, I’ve never had 70, 80, 90-hour weeks. The end of the day is where my productivity…
A Google Ads search campaign targeting this how-to article in October 2021 produced 224 conversions from 45,255 impressions. Here is a third example. A service company published a how-to article featuring its own offerings as part of the solution. The…
While retail inventory levels have increased in year-over-year terms for four straight months—following 13 months of declines—historically strong retail sales growth is preventing retailers from building up much of a product stockpile ahead of the holidays, even before considering some…
“We started sending informative, destination-related emails, looking to target users who have either been or shown interest in that destination,” says Zullo. “Data was key – search data, abandonment data. And we were trying to personalise emails based on that…