The company jumped 16 places in the Top 75 list for 2020, following a 63.3% growth in brand value change since 2019, settling at number 18. Its online-only formula, unlike other brands in the sector which also have brick-and-mortar stores,…
— “China Is Dominating Ecommerce” is the title of an article we published earlier this year. Certainly the numbers confirm it. According to eMarketer, China’s retail ecommerce sales in 2021 will be roughly 52% of the worldwide total — larger…
A common error from merchants is complicating the video production, resulting in no video at all. Once you know the target keyword, just do it. Accompany your video with a transcript to enable indexing by Google. Video Carousels A video…
AB Tasty Optimizely Google Optimize — Google Optimize Kameleoon Adobe Target Kameleoon Optimizely Kameleoon Crazy Egg Kameleoon Kameleoon Kameleoon Zoho PageSense Kameleoon VWO Kameleoon AB Tasty Kameleoon Freshmarketer Kameleoon Convert Kameleoon Unbounce VWO Crazy Egg is an analytics platform that…
Serpstat is free for 10 requests per day, and the paid version starts at PPC keyword research. 1. WordStream’s Free Keyword Tool The best part about Growthbar is that it will also create content outlines for you, including keywords to…
The direct-to-consumer (D2C) model has grown in the past 18 months. According to eMarketer, US direct-to-consumer ecommerce sales grew 45.5% in 2020, generating 1.54 billion and making up 14% of total retail ecommerce sales. With seamless customer experiences, D2C brands…
Alibaba Group’s 2021 11.11 Global Shopping Festival kick-off. Image: Alibaba Group Luxury brands that are prepared to experiment with live commerce stand to benefit not just from improved sales on Singles Day, but much better engagement overall with their customer…
In a press release after Singles Day, Yang Guang, vice president at Alibaba, asserted, “We also leveraged the power of 11.11 as a platform to fulfill our social responsibility. This year’s festival was a meaningful milestone as part of our…
Again, “fast” is relative. Fast for an ad in a restricted category might mean two days instead of three, while in other categories or circumstances, it could mean less than an hour. Either way, here are the tips and best…
Text messaging has a major role to play as a marketing channel in this increasingly personalised and mobile landscape. On its own, it can offer one-to-one messaging that is much more likely to be received and read. And when joined-up…
GoDaddy acquires Pagely. GoDaddy has announced it agreed to acquire Pagely, the company that invented managed WordPress in 2009. Leveraging Pagely’s platform and cloud expertise, GoDaddy plans to build a WooCommerce SaaS platform providing the highest levels of performance. WooCommerce…
Once you’ve decided on which attribution model to use, select the “Attribution model” setting when implementing tracking for each conversion action. This can be done with both website or Google Analytics conversion actions. Image source Why is marketing attribution important?…