The week commencing 6th December saw the consumers purchase the most via Next’s online channels, reaching nearly £80 million in total value, before dropping off slightly the week after, suggesting that much of the public opted to get their Christmas…
How are luxury brands adapting to this shift, and also to a category increasingly influenced by Gen Z? This panel discussion will look at all the issues defining the future of luxury ecommerce, with Cassandra Gowing, Head of Social Media…
The results were not even close. The offers deployed two types of Facebook ads: one linked to an offsite landing page, and the other used an on-site lead form. Both groups used identical audiences and ad assets. The test ran…
Bandholz: You’ve raised some capital. He told me, “We experienced all of the harmful effects more or less at once. So a month or two ago, I shut down our Amazon presence. Almost immediately, our on-site conversion rate doubled, and…
Google often combines structured and rich snippets when it encounters both on a web page. This example shows the structured snippet about the rich snippet. Structured snippets provide additional information in organic listings. Google extracts the info from on-page tabular…
This means that sellers need to adapt to the new “pull” dynamic of B2B in which buyers will expect to be able to complete purchases any time, anywhere, and to have all of the information that they need to research…
“It’s also worth looking beyond just the technical side of what a particular tool can do,” he suggests. “You’ve also got to consider… is this a company we can work with as a partner? Is the product developing in a…
Want to know a scary stat? 96% iOS14+ users have opted out of tracking. In many ways, you can understand it: most of us didn’t realize the extent to which Facebook followed us around the web. So from a libertarian…
When you set your daily average budget for a Google Ads campaign, you are telling Google to spend your budget in such a way that averages out to that amount over the course of a month. This means it can…
For December 2021, create videos or articles to demonstrate how to complete a task — the more specific the task, the better. December is an excellent time to start thinking about New Year’s resolutions. Photo: Tim Mossholder. Since the onset…
I recently spoke at the Festival of Marketing where I discussed two areas that fascinate me; firstly, how e-sports is more popular than [real] sports for Gen Z, and secondly, the rise of metaverses and their popularity with younger generations.…
— Changing a photo’s contrast makes the lighter areas brighter and the darker areas more so. Image: REI. Increasing the exposure makes the entire photo brighter — decreasing produces the opposite effect. Source: REI. Color Correction Saturation refers to the…