Direct Line Group’s Mark Evans on the three phases of digital transformation
“Retention’s a really big deal in an insurance business model. And we could see that there…
GSK on employee experience and office culture in the age of remote work
She also advised against piling “stuff” on your employees constantly in an effort to gain results….
Google Marketing Livestream 2021: What You Really Need to Know
They differ from TrueView for action campaigns because they use responsive ad groups rather than standard ad groups….
Weetabix and BBH on collaboration and creative comms
— Weetabix (@weetabix) February 9, 2021 Real-time marketing can be a hard thing to pull off,…
Admiral’s Head of Marketing on humanising first-party data and a return to marketing’s roots
Murphy pointed out that many marketing leaders, as they move up the ranks of the organisation,…
Kroger Precision Marketing Satisfies Advertisers’ Hunger for Targetable Audiences
“Brands care more about business outcomes like return-on-ad-spend than about the standard media metrics they measure…
Berlin Brands’ Exec on Ecommerce Acquisitions, Technology, More
Bandholz: How do you develop product expertise when you acquire a brand in a category you’re…
Wunderman Thompson CSO Sid McGrath on repairing fractured retail brands
A brand blueprint, McGrath explains, is a 1-3 year plan which looks at the current state…
CommerceCo Recap: SEO Link Building Is Hard
“We’d all like to hack link building, but really it is [done] one link at a…
Tinuiti Offers Target Product Ads To Reach Shoppers at the Point of Purchase
Tinuiti now offers Target Product Ads, giving advertisers another way to reach shoppers as they browse…
Amazon Ramps Up Its Own Delivery Service
Each Delivery Service Partner is responsible for hiring and training drivers and commits to 20 to…
Digital Shift Q3 2021 Webinar
We would like to communicate with you regarding the products and services of the Xeim Group…
Implementing a CX Strategy Webinar
We would like to communicate with you regarding the products and services of the Xeim Group…
Sky TV’s Marketing Director on innovating in the SVOD market
Bhurji explained how the Covid-19 pandemic has accelerated demand for streaming services, particularly from younger consumers….
Eight symptoms of weak agency positioning that are too often normalised
I took a look at a proposal for a new client recently. On the page outlining…
Marketing That Matters: How TalkTalk digitised its customer journey to meet booming demand
Copyright © 2021 Centaur Media plc and / or its subsidiaries and licensors. All rights reserved….
Get Ready for a Marketplace Bloodbath
However, the ease of starting a marketplace does not ensure success any more than a single…
Company Core Values: 200 Examples (+How to Establish Yours)
Let’s quickly define mission, vision, and goals: Goals: These are the tangible outcomes that contribute to…