Influencer Marketing 101, Part 1: What Is It?
Ecommerce merchants will often create campaigns using an aggregate of peer influencers and then apply filters…
The Magic of Fringe Sport? Improving Lives
I also had an employee steal six figures from me. It smacked us down and made…
Pinterest Ads: The Complete Guide for 2021
Brands can use Promoted Pins to: ATC vs. Checkout Conversion These Shoppable Pins can also help…
Anticipating Returning Search Behaviors: Organic and Paid Search Trends as the Pandemic Turns the Corner in the US
Will customers who purchased groceries online last year continue to do so in 2021? Where should…
Xeim’s Richard Robinson named in BIMA 100 as a digital leader
“Data, analytics, embracing ecommerce as though your job depended on it (which it now does), embracing…
WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”
Personalisation is at the heart of WW’s current strategy, underpinned by the ‘MyWW’ app, which Miller…
Can Pantone Colors Drive Online Sales?
These mobile apps use tokenization, which encrypts credit card info and replaces it with a randomly…
Consumers Want Visibility into What They Buy
Food. Consumers have growing concerns about the health, safety, and freshness of the foods they eat,…
7 Budget-Wasting Facebook Ad Mistakes (+ How to Avoid Them)
If you have the time to create new ads but you have no idea how to…
Back to School Ads: How Advertisers Can Prepare For An Unpredictable School Year
Many shoppers are uncertain about whether vaccine availability will make them feel safer in stores. For…
The Ultimate Guide to First Party Data [in a Privacy First World]
A Customer Data Platforms (CDP) enables you to integrate touchpoints across all channels into a single…
Why Identity Graphs May Be a Powerful Solution for Marketers
Identity graphs help marketers do all the things marketers set out to do: personalize and target…
A day in the life of… Gali Arnon, CMO at Fiverr
We’ll continue to focus on how our platform can connect businesses and freelancers all over the…
Accessibility specialist Elisabeth Ward on disability in digital and the impact of the pandemic
The first big step towards inclusivity, Ward says, is changing our attitude towards those with disabilities….
5 Content Marketing Ideas for June 2021
Sustainability is an important topic in retail and ecommerce. Consider, as an example, the growth of…
8 Tricks to Come Up With Unique Blog Ideas—Fast!
Sometimes, you’re in a rut and you can’t do any more digging into comments and social…
When to Auto-apply Google Ads Recommendations
Ads and extensions. The final category of recommendations, “Ads and extensions,” has just two components. The…
Ecommerce Insights from China’s Pinduoduo
To this end, Pinduoduo includes games on its platform. It offers team discounts when shoppers can…