10 key challenges facing CRM marketers
However, he also explains how advertising won’t remain competitive without first-party data, and so expectations for…
Major Brands Bet on DTC Ecommerce
PepsiCo launched PantryShop (shown here) and Snacks.com in May 2020 in less than 30 days. In…
Even Small Companies Use AI, Machine Learning
The situation is now different. Many businesses, including most large companies, are using AI-ML to solve…
Join us for Econsultancy Live as we ask “What’s next for CX?”
So, after a year of disruption, how are brands planning to cater to new customer needs…
What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?
BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The…
15 useful examples of how to shout about your free delivery service
Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different…
Amazon Increasing Carton Content Accuracy Chargeback [How Vendors Should Prepare]
Chargebacks are also known as “charge disputes” and they can be filed for a variety of…
What is Amazon Explore? [Amazon’s New Wave of Virtual Tourism and Online Retail]
Leveraging their power, Amazon is hiring chefs, art teachers, and travel guides to host sessions on…
A day in the life of… Danny Donovan, UK CEO of Mediahub
Please describe your job: What do you do? I hope we continue to make ground on…
10 SEO Tips for Podcasts
1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount….
Dynamic Creative Optimization (DCO): What It Is, How It Works, Why It Matters, and Examples
“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance,…
Inspiration to Implementation: How to Create A Content Calendar
In its most basic form, a content calendar is no different from your normal work calendar;…
Winter Storms Hit Ad Performance Across Google, Facebook and Amazon
Taking a look at how Google ad impressions moved across the United States from early to…
5 Ways to Prompt First-time Customers to Buy Again
Asking for reviews shouldn’t take priority. Instead, focus on instilling happiness and providing detailed service. For…
4 Ways to Identify How Your Display Ads Impact Search Ad Performance
When you are in Audience Manager in Google Ads, you can select your Display audiences you…
B2B’s Digital Shift Is Permanent and Incomplete
5. More investment needed. Covid forced businesses to add digital systems in a hurry. Early on,…
DTC Seller of Apple Watch Bands Soars from College Project
Also, hats. Fitted hats are comfortable, but they don’t look that great. So we’re combining the…
10 brand campaigns that took a stand on social issues
With this in mind, here are some effective examples of brands taking a stand. According to…