Digital Attribution And Media Mix Modeling — Which One Should You Pick?

Besides all of that, despite the mathematical models being complex, most customer behavior models are simple because many factors are being ignored to make the result more practical for the marketer — which, in turn,

Consumer Confidence: The KPI Your Business Should Optimize For In This Pandemic

How do you give your customers this confidence? With lockdowns and looming recession, your business will experience a loss of revenue. In the beginning of the lockdown, businesses in the ecommerce sector experienced a boom

Ecommerce Needs to Sustain Normal Life – A COVID-19 Update

Is your ecommerce business rising up to these challenging times? Let us know what changes you’ve made to make your customers a priority. This global pandemic is also fueling a rapid adoption of online shopping

The Ultimate A/B Testing Quick Guide for Shopify eCommerce Stores

Integration is straightforward! After you create a new project in Convert Experiences, copy the Tracking Code and head to your Shopify dashboard. Click on Sales Channels > Online Store > Themes > More Actions >

Customer Behavior Modeling: The Math-based Approach To Maximizing Revenue

44% of consumers say that they will likely become repeat buyers after a personalized shopping experience with a particular company. A lack of a personalized shopping experience reverses the equation. Customers are more likely to

Coming Together During the COVID-19 Pandemic: Stories From Our Team

Next Door Legal Sumit Other than that – it’s a much calmer environment, less hunting in the forest – should be also good for animal populations to heal from the human impact. I don’t know

7 Things Ecommerce Businesses Can Do To Better Support Their Customers Amidst The Coronavirus Outbreak

Since your typical buyer personas have changed because of this outbreak, taking another look at your website to optimize for current types of visitors is prudent. Take a dive into your analytics demographics data to

5 Steps to Begin Creating Customer Behavior Models (And Why You Need Them)

In their case, visitors to the site would see a different variation of the landing page based on their previous interactions with the business, as well as their related browsing history, the time of day,

Getting Inside Their Heads: The Role of Customer Behavior Modeling in Conversion Rate Optimization

The three most prominent use-cases of CBM in CRO include A/B testing, UX design, and social proof. We will cover them in turn. Customer behavior modeling exists at the intersection of psychology, technology, and business.

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