What To Expect On Black Friday and Cyber Monday: 2020 Ecommerce Predictions
“We didn’t just see lifts on Amazon. There is a ‘halo effect’ on how much demand…
The vital role of ‘slow data’ in ecommerce
My colleagues and I at Good Growth have been working on one way of enabling slow…
How can marketers increase their chances of successful martech investment?
This growth has been affected by Covid. Econsultancy and Marketing Week research conducted on 16th March…
A day in the life of… Toni Wood, CMO of ufurnish.com
We are a business that has been launched during the pandemic. On the back of a…
How Asos and Made.com engage style lovers on YouTube
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Will subscriptions be the next big thing in travel?
“We’re noticing a number of hotels who haven’t had too much negative impact on revenue generated…
How Cisco’s Messenger experience opened up new opportunities with small businesses
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Asos has finally added product reviews, but how should brands handle online reviews?
So, what about overtly negative reviews? Interestingly, research suggests that bad reviews are not always damaging…
A day in the life of… Vladi Shlesman, Managing Director EMEA at ChannelAdvisor
Please describe your job: What do you do? Some of the companies that have impressed me…
Measuring the success of online video
This briefing is taken from Econsultancy’s Online Video Best Practice Guide. But while video is impactful,…
YouTube Ad Specs [2021 Update]
With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and…
3 Rules for SMS Compliance (and How to Grow Your List Within Text Law)
Required by TCPA, this message confirms the contact has opted in and provides a preview of…
Jump into TikTok this holiday shopping season
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Why you need to get to “next-level” digital commerce
Everyone sells online, and to be successful, organizations need to sell anywhere a buyer might want…
What are Amazon’s Owned and Operated Sites for DSP?
Beyond classic Amazon DSP ad buys, DPReview offers a variety of different advertising opportunities, including a…
Must-Attend Ecommerce Conferences in 2021
Ecommerce conferences have always been the best places for industry practitioners to grow both their…
Experts Share Email Marketing Trends and Predictions for 2021
2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced…
Purpose-Driven Marketing in a Tumultuous 2020: A CMO Conversation
It starts with knowing who you are and what you stand for as a company and…