Even Small Companies Use AI, Machine Learning

The situation is now different. Many businesses, including most large companies, are using AI-ML to solve problems as diverse as calibrating high-precision manufacturing or managing a massive robotic fulfillment warehouse (ask Amazon). “In went the

Join us for Econsultancy Live as we ask “What’s next for CX?”

So, after a year of disruption, how are brands planning to cater to new customer needs and behaviours driven by the shift to online and the trend for home working? As industries such as travel

What is an IDFA (and How Will Apple’s iOS 14 Update Impact Advertisers)?

  BREAKING NEWS: Facebook Releases Update on iOS14 Guidelines Want to learn more? Check out “The Future of the Web” to find out everything you need to know about the new restrictions, cookies, IDFA, first-party

15 useful examples of how to shout about your free delivery service

Most retailers promote one or two delivery options, but Sweaty Betty chooses to highlight three different delivery and collection choices on its homepage, instilling flexibility into the customer’s journey. This also highlights the growing importance

Amazon Increasing Carton Content Accuracy Chargeback [How Vendors Should Prepare]

Chargebacks are also known as “charge disputes” and they can be filed for a variety of reasons, including unauthorized use of the credit card. The fee for each operational violation varies for each compliance requirement Amazon

What is Amazon Explore? [Amazon’s New Wave of Virtual Tourism and Online Retail]

Leveraging their power, Amazon is hiring chefs, art teachers, and travel guides to host sessions on their virtual experience platform. The hosts bring their experience, craftsmanship, or knowledge to you on your computer or phone,

10 SEO Tips for Podcasts

1. Obsess over the message, not the equipment. The value of a podcast’s content is paramount. Absent value, it doesn’t matter if the recording is on a ,000 microphone. Spend time honing the content. Everything

Dynamic Creative Optimization (DCO): What It Is, How It Works, Why It Matters, and Examples

“Optimizing too many variables in your DCO template will require more impressions to reach statistical significance, which can impact spend. We recommend being more selective and purposeful to optimize less variables to have more impact

Inspiration to Implementation: How to Create A Content Calendar

In its most basic form, a content calendar is no different from your normal work calendar; it’s just more specialized. It’s a dedicated map of future blog posts, marketing emails, social media campaigns, and other

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