Image Source: CitrusAd.com We are helping to solve this by providing buyers a single point where they can access media on a rapidly growing list of retailers. We don’t have every retailer yet, but we’re just getting started. I see…
Covid-19 greatly changed the grocery industry, perhaps more than any retail sector. Years of projected evolution occurred in three months as the pandemic altered consumers’ lives. eMarketer now estimates that 12.4% of total U.S. grocery sales in 2021 will be…
With geotargeting for local PPC, you can relate your offering to local events or use language that resonates with that community. For example, if you know there’s a concert in your town, you may want to run a special promotion…
You may also want to take into consideration how covid affected your business during certain periods, especially in early to mid-2020 may be giving way to also using 2019 data for further context. Below is an example of rue21 using…
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Vendor management is critical to robust marketing operations, especially considering the number of IT or technology supplier portfolio continues to grow. According to a 2019 study by Netskope, enterprise organisations can work with over 120 cloud services, with each one…
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Warranties. What happens if something goes wrong? That’s a pressing question on higher-cost items, such as fitness equipment and electronics. U.S.-based drinkware manufacturer Tervis stands by its thermal tumblers with a lifetime warranty. If it cracks, swells, or otherwise doesn’t…
We’ve been extremely lucky. Having clients in sectors that were not too heavily impacted last year was very fortunate and the transition to remote working wasn’t too difficult for us as a technology company. Expectations are higher than they’ve ever…
For example, look at men’s apparel retailer Mr. Porter. A recent post, “The Best-Dressed Men Of June 2021,” featured males photographed at events around the world. Here is an example. Say that you have a direct-to-consumer brand selling beard oils…
Facebook expands Shops. Facebook is making it easier for people to discover and buy from Shops. Soon, it will give businesses in select countries the option to showcase their Shop in WhatsApp. In the U.S., Facebook will enable businesses to…
With even more retailers now battling for space on the ‘digital shelf’ (i.e. the various places that we search, research, and buy products online) – being able to effectively capture the consumer’s attention is key. To increase the chances of…