Negotiating with manufacturing companies is a lot like an investment pitch to VCs. Manufacturers have a choice to make every day. Are they going to work with a startup, or a medium-sized business, or a company with a strong foothold…
TikTok is now adopting social commerce as well – and doing it in a manner that’s as unique as the platform itself. TikTok Live Stream Shopping functions in a similar fashion to Facebook and Instagram shopping, except applied in a…
When the Covid-19 crisis hit the travel industry, ideas for innovative revenue models were put on hold in favour of simply surviving. But as the impact of the crisis has eased and businesses have once again turned their eyes to…
“We have always said we want to create more opportunities for our developers and our partners than we take for ourselves,” said Shopify President Harley Finkelstein about 57 minutes into the live event. “The opportunities keep getting bigger. Last year…
Since its launch in 2005, YouTube has become more than just a platform for users to upload, share, and watch videos. It’s now the second-largest search engine in the world—and a valuable tool for brands and creators alike. YouTube attracts…
JD Sports has teamed up with Love Island to become the official activewear provider for this year’s contestants. To promote its products and the show itself, the brand will be releasing a variety of social content across its feeds including…
Apple recently unveiled its iOS 15 software, which rolls out this fall. Most of the new features focus on privacy, data tracking, and user security. Two features, “Mail Privacy Protection” and “Hide My Email,’ will dramatically impact email marketing. Read…
We are one of the leading Connected TV providers in the space and offer premium content to all of our subscribers looking to watch the channels they know and love. We’ve grown our footprint immensely in just half a decade…
I’ve known Julie for many years, and in that time, she has made many stops on her career journey to fix apparel and fashion digital shopping — growing up at Nordstrom; then at Urban Outfitters, Sephora, and Stitch Fix; and…
That’s why in 2019, as Graf shared, Alibaba’s Double Eleven event generated 40 billion euros within 24 hours, which equals 500,000 euros per second. The first billion alone was made in the first 60 seconds of the event. “If I…
Sponsored Brands Video was a big part of Prime Day success for many advertisers, with brands investing 25% of total Sponsored Brands spend in the video format during this year’s sales event. Advertisers Ramped Up Spend on Prime Day Across…
Postmates is a food delivery app and service owned by Uber. Its Serve robot is designed for safe, autonomous navigation on urban sidewalks. Serve navigates using Lidar and communicates with customers through an interactive touchscreen. Serve bots are all-electric with…