How the Ukraine War Impacts Ecommerce

FexEx, for example, was already surcharging 14.5% for fuel on Express services and 13.25% for Ground at time of writing. Thus ecommerce businesses should review their lines of credit to understand the impact of rate hikes. Product stockpiling. The pandemic-induced…

What Bounce Rates Mean for SEO

Back-button action is more informative than the bounce rate because unsatisfied visitors tend to return to search results, a process called “pogo-sticking.” Google suggests search refinements to those returning, “pogo-stick” users. For years SEOs have sought ways to evaluate user…

How ESP Migration as a Service Works

“Having additional paths of communication with your contacts will really create a healthy mix throughout the customer journey, and ensure that contacts are receiving your communications on the right device, in the right format.” Their current ESP is expensive, and…

Charts: Global Parcel Shipping Volume, Transit Times

Parcel Perform is a “delivery experience” platform, providing insights on ecommerce logistics and global package tracking. The company has just released findings from the 2021 peak holiday shopping season in Europe and the United States. The American Customer Satisfaction Index…

How to Calculate Your Influencer Engagement Rate

Influencers are avenues for marketing your products or services. Past metrics that were once valuable for marketing agencies, like followers, might not be the most effective metric for your organization. The patterns in the industry have changed, resulting in influencers…