— The video also states the Feelgrounds team is working “tirelessly throughout the weekend” to ship all pre-orders, creating a sense of excitement and “fear of missing out” around a new product. BTS content can include even a tedious process,…
Top-level domains (.com) are not a ranking factor. Several years ago, a .com domain provided SEO advantages, particularly for commercial-intent searches. That is not to say that domain registration has no importance. For example, Google has stated that a change…
When you set up a campaign in Google Ads, you will be asked to provide a daily budget. There is a shared budget feature, but if you’re just starting out, it’s best to give each campaign its own separate budget.…
This is the fun part where you get the creative gears turning. Here are some tips, prompts, and ideas to help you get a fruitful business naming brainstorm. “So it’s prince and princess but instead of the c’s it’s t’s….except…
It allows marketers to engage customers and positively influence brand opinion, with consumers spending an average of 67 seconds engaging with a branded game powered by Leadfamly. Key takeaways about the impact of game mechanics in marketing: One way of…
In a series of tweets, Executive Director at the NPD Group, Mat Piscatella, shared some fascinating insight into US consumer spending on the video games industry throughout 2020, based on full-year data collected by the company. The games market in…
As we look ahead to 2022, it’s undeniable that great opportunities await those bold enough to think digitally. But it’s also starting to feel like many in B2B are getting distracted by shiny new digital toys and focusing on the…
Focus: Healthy eating while addressing a desire. Focus: Personal care products. Notice how social proof is outlined differently, in some cases more than once. Navigation also takes different forms, with some visually showcasing products while others prefer a discreet hamburger…
Now let’s take a look at Procter & Gamble—the same company that makes diapers also makes razors. And 63 other product lines, including Bounty, Crest, Dawn, GIllette, Olay, and the list goes on. Another example is Clairol. While its provocative…
To make the point, Pine and Gilmore described the difference between making a birthday cake and buying a cake mix. Pine and Gilmore describe five stages of economic value for product offerings: (1) commodities, (2) manufactured goods, (3) services, (4)…
Keyword match types have been getting less and less specific over the last half-decade, but that doesn’t mean you shouldn’t work to keep the user queries you match to as specific as possible. For the purposes of this post, I…
True growth in marketing, perhaps even a Great Retention, will only come when leaders prioritise learning and empower their people. For an industry that thrives on people, ideas, innovation and agility, defaulting to looking outside the business when good talent…