Please describe your job: What do you do? The digital landscape requires marketers to use data effectively to learn, target and interact with their audiences. But as consumers continue to shift digitally, the way this data is used will also…
“Google is doubling down on helping businesses find new ways to easily generate leads right from ads versus having to go to the site, helping make lead acquisition a more seamless process. The ability to track offline conversions without a…
“What needs to be avoided is for advertisers to divert their ad spend away from placement across the open internet, where they fund editorial content and provide the financial backbone of web content as we know it today, and diverting…
Unfortunately, as a result of Covid-19, the size of our Digital Experience Team has been reduced. However, despite the challenging environment, Emirates’ ambition to have strong in-house talent capable of leading the aviation industry in the fields of User-Centric Design…
The automation workflow builder has a large number of options in its drag and drop interface and the nodes in the workflow are connected by dragging lines to other nodes. Full reporting metrics are available at the workflow level and…
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Bell finished his presentation with a startling Sitecore statistic; 80% of brands believe they offer a great customer experience online, yet only 8% of consumers agree. There is a massive gulf, he concluded, between what brands believe they are offering…
To that end, he referred to a recent campaign by Deciem, owner of skincare brands The Ordinary and Niod. The company promoted a 23%-off offer throughout November but chose to close its stores and website on Black Friday itself. This…
Urban then segments its data and syncs it to multiple platforms to generate customer communications across email, SMS and even direct mail, using Iterable to optimise the right combination of channels and journey, to send the right message at the…
“It’s around making sure every pound you spend – whether you spend it on CX or product – every piece of investment in the business adds up to more than the sum of its parts and creates a customer experience…
Please describe your job: What do you do? I am the CEO and founder of Cypher, a leading EdTech startup dedicated to teaching children how to code through creative themes and real world examples; engaging with children who have a…
“A product goes through a journey; from a customer looking at it in the market [and] the brand appear[ing] at the point of curiosity and consideration, to entering a brand’s eco-system, to a transaction and then into advocacy. Will they…