The second pillar, AirAsia Delivers, focuses on ecommerce and grocery services including a duty-free shop, food delivery, grocery delivery (AirAsia Fresh), beauty products and a ride-hailing service. Finally, the third pillar, AirAsia Money, is comprised of financial products including sister…
McElwee once again emphasises the importance of being where shoppers are rather than where the brand wants them to be. “You know, you’ll see a lot of CPG brands who don’t really want to play on marketplaces like Amazon… but…
Canada is currently in the midst of a slower-than-expected vaccine rollout, with the largest province of Ontario under strict stay-at-home orders until at least June. As such, Amazon is likely experiencing strong demand in the country along the lines of…
Successful reward programs include: Growing a subscriber list is now a marketing priority. Here are five ways to do that. 5 Ways to Grow an Email List There is no better type of first-party leads than a robust email list.…
There is a flipside to the page that comes into play from my perspective. Now obviously not every person advertising or using Google Ads will frequently use this tool but let’s say that a vast majority do. If you manage…
According to survey findings featured in the report (based on a poll of 3,000 UK consumers), 91% of people want less packaging in beauty, while 88% want refillable packaging for cosmetics. Furthermore, it found that one in seven consumers surveyed who had…
Between May 17 and June 9, Amazon will launch a new and improved Vine experience with important changes to the program. The new experience will feature: If you have not created a Vine shipment yet and would like to try…
It is possible to have an ecommerce site that is visually well-designed, yet still difficult to use. Part of the challenge is that usability challenges can either be glaringly obvious or insidiously subtle. Usability challenges are also cumulative; a customer…
B2B companies supply the products that ecommerce and omnichannel sellers retail to the general public. 5. Automation. Although I downloaded the ebook directly from the LinkedIn ad after sharing my email address, I still received an email from Affirm with…
On the other hand, if you’re sending well-targeted, attention-grabbing emails with offers tailored to each customer segment, users will frequently open and interact with your emails. This teaches Google that emails from your address are important to the user, so…
For the EOQ equation, demand is the number of units your business will purchase in a given timeframe, typically one year, reflecting the number of units you expect to sell. Thus, ordering cost might include freight and the time your…
Social media ads can be used to improve your online presence because ads have higher reach and engagement rates than organic posts. And while social media users have less intent than on search engines, social ads come with stronger targeting capabilities…