Month May 2021

BOOM! Founder: Spend 30% of Revenue on Ads

Ezra Firestone launched his first ecommerce business in 2007. It sold wigs. He’s owned multiple brands since. BOOM!, which sells cosmetics, he co-founded in 2010. He focuses on key management metrics, such as spending 30-percent of ecommerce revenue on advertising.…

How to Supercharge an Instagram Bio

Bio link tools give new and returning Instagrammers the option to go to the page that suits their needs. My favorite link tools are: First, be wary of emojis. Emojis can count as two characters. Use them wisely. Sometimes they…

What is Sling TV Advertising?

In the following article, we will cover:  With major data privacy-focused changes expected to impact the ‘how’ of performance marketing targeting and measurement, many advertisers are seeking fresh solutions that allow them to shift some of their marketing dollars into…

As Cookies Crumble, Fingerprinting Could Grow

The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover Your Tracks.” A recent test on Cover Your Track shows that about 18 pieces of information from a browser made it possible to identify…