Month May 2021

What is Sling TV Advertising?

In the following article, we will cover:  With major data privacy-focused changes expected to impact the ‘how’ of performance marketing targeting and measurement, many advertisers are seeking fresh solutions that allow them to shift some of their marketing dollars into…

As Cookies Crumble, Fingerprinting Could Grow

The Electronic Frontier Foundation, which promotes privacy online, has its own browser fingerprinting test called “Cover Your Tracks.” A recent test on Cover Your Track shows that about 18 pieces of information from a browser made it possible to identify…

7 Email Copywriting Tips We Swear By (With Examples!)

The average return on investment for email marketing is for every spent. That’s huge for any business. You know that content editing is important. Editing your copywriting—including your email copywriting—is just as important.  prospective customer with the intention of encouraging…

Reopening requires a cross-channel comms strategy

Given this lack of diversity in communication channels, it’s therefore unsurprising that provided with the chance to make one change in the way their company communicates critical information, ‘expand the number of channels’ was the top response (30%) from respondents.…

Influencer Marketing, Part 2: Why Use It?

Industry studies back this up. Tomoson, an influencer network, asked brands in 2015 as to the quality of prospects. Roughly 90 percent of respondents stated influencer-generated customers were as good or better than other channels. Effectiveness The most successful marketing…