To learn more about the opportunities available to advertisers on Reddit, Tinuiti’s Group Director of Paid Social, Avi Ben-Zvi, sat down with Reddit’s Erica Haile and M1 Finance’s Bob Armour and Patryk Wlodersky. They discussed the immense value M1 has…
I’ve always found it odd that there is so much binary thinking in an industry that’s as artistic and scientific, strategic and tactical, surprising and predictable, and messy and precise as marketing is. Yet time and again opposing marketing doctrines…
Stripe acquires Bouncer to help businesses prevent fraud. Stripe has acquired Bouncer, a company building card authentication technology to reduce fraud during online transactions. Bouncer’s team will join Stripe to enhance Radar, Stripe’s machine-learning-based fraud-prevention tool. When it identifies a…
Davis: Back in 2018, we saw the coming of direct-to-consumer brands. The technical barriers to entry had come down because of Shopify, in large part. And the ability to identify groups of people that wanted to be served better had…
By comparison, Amazon Prime reportedly has more than 200 million members globally. Cons Benefits of a Walmart+ membership include: Mobile Scan & Go. For shoppers looking for a quick and contact-free shopping experience, this one is a serious perk. Walmart+…
Few organizations have a true seat at the table with clients and Amazon, and even fewer have the reputation that Tinuiti has. We wanted a partner that could not only offer complementary services to our clients but could also allow…
This is why I love my job – to help our clients grow, and to grow our team whilst we do it. What sucks? When someone suggests the opposite – that media agencies are on their last legs. I’m second…
This overview of personalisation in ecommerce is an excerpt from Econsultancy’s Ecommerce Best Practice Guide. Ecommerce personalisation means giving customers an individualised online experience based on their demographics, persona, previous purchases, interests, search and buying behaviour. The notion of personalisation…
Sustainability is a broad term. There are many ways that brands and retailers are touting their environmental practices — supplier relationships, ecological footprint, product materials, packaging. Not all of these have meaningful impacts, and it’s sometimes difficult to separate legitimate…
Ad scheduling in Google Ads is assigned at the campaign level for any campaign type. This even includes Smart campaigns, which is a huge advantage. Why? Because while Smart campaigns do the heavy lifting for you, you’re not able to…
“This isn’t an exercise in specious future gazing but an honest look at what will and won’t change, and how to prepare.” Russell Parsons, editor in chief of Marketing Week and Festival of Marketing, says: “For many, the disruption caused…
Finally, Hamilton cites logistics. “The whole idea of coming up with a website that is beautiful, represents the brand and is going to drive greater revenue, is fantastic. But the logistical side is a real challenge for brands when it…