For example, imagine you work for an omnichannel retail chain, and your job is to maximize the revenue from clearance items. You could use Terapeak to decide if eBay is a potential channel for your products. Depending on the product,…
In addition to YouTube and Facebook, which a recent study from Pew Research Center shows are the most popular platforms with U.S. consumers overall, brands would be wise to turn their attention to video-sharing platform TikTok, which reportedly saw usage climb 75% in…
As well as allowing Asos to solve a pressing issue – enabling the website to be rapidly updated with new inventory on a weekly basis – ‘See My Fit’ also serves to enhance the customer experience, by showing shoppers how…
As more people click on your webpage — whether via a rich snippet or knowledge panel — Google will notice that people who search for either a relevant query or your brand name choose to click on your site over…
Labor is a significant challenge for today’s distribution centers. The number of available jobs is growing, but the pool of candidates is not. In 2017, McKinsey noted: The typical cost of a simple warehouse robot is little more than the…
Currently, there are 11 campaign objectives to choose from. Competing in Facebook ads means you can’t just set it and forget it. Once you launch a campaign, it won’t run consistently—you will need to check in on it, analyze performance, test constantly,…
Throughout the pandemic and during the current lockdown, it has been incredibly challenging. The office was the physical barrier that separated work from home. Please describe your job: What do you do? Whether you’re targeting businesses or consumers, embrace simplicity.…
WiseMapping Milanote is a brainstorming app that provides a private place to think or a shared space for collaboration. Instantly see your team’s changes, leave comments, and deploy smart alerts. Simple text editing and task management make it easy to…
June 18 Ah, out of lockdown and into the outdoors! People will be particularly excited to get outside this year after so much time inside. Here are some ways to apply this theme to your marketing: social media. Make sure…
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“One of the things we have witnessed over this period, across all retailers, [is that] the experience has been elevated. Whether it’s delivery options, flexibility, payments, and inventing new ways to get a deeper relationship with our customers.” Emma Stacey,…
Ecommerce merchants will often create campaigns using an aggregate of peer influencers and then apply filters such as geography, interest, network, number of prospects, and other variables. For ecommerce merchants, the practical considerations to using celebrities depend on how broad…