20 Top Social Media Networks of 2022
Messenger, from Meta Platforms, is the social networking app for group video chats, voice calls, unlimited…
65 Halloween Greetings & Sayings for All Your Marketing Needs
If you want to mix and match to create your own Frankenstein greeting (sort of like…
Shoppers Buy Necessities, Not Gifts, in Amazon’s October Event
The following numbers are from market research firm Numerator, which conducted over 3,500 buyer surveys during…
New Google Ads Setup Streamlines Ad Creation
Mountain Warehouse’s snow pants ad includes extensions: callouts, structured snippets, seller ratings, and location. Advertisers can…
Tinuiti at Groceryshop: Hot Takes from a Day of Retail Media Conversations
– Robbie Leiter, Associate Director, Business Development at Tinuiti – Robbie Leiter, Associate Director, Business Development…
The Amazon Prime Early Access Sale Recap [2022]
The sales event, available exclusively to Amazon Prime members, gave sellers the opportunity to showcase their…
Ballet Dancer Shifts to Photo, Video Creator
Until early 2020, Gattozzi was a professional ballet dancer. A back injury forced a career change…
Airship’s Thomas Butta on what makes a great mobile app experience
To get the initial opt in, the survey found that “immediate value” topped the list among…
Is a Future With No Keyword Match Types in Sight?
In his Linkedin post, Google Ads specialist Benjamin Wenner writes that this could be the beginning…
2022 TikTok World Recap [Tinuiti First To Go Live With New Feature]
During the event, TikTok introduced several updates to the TikTok Creator Marketplace (TTCM) that will enable…
5 Tools to Extract Data from Google’s SERPs
Keywords Everywhere is a handy extension to copy those related keywords. The premium version adds each…
How is the cost of living crisis impacting Black Friday 2022?
This could be a dangerous tactic, of course, with over-the-top advertising potentially putting off consumers (more…
How to Create Pillar Pages for SEO (With Examples!)
But if you’ve got a website filled with SEO-optimized content and it’s not getting the traffic…
How to Curate Content for Your Ecommerce Customers
When you share content with your audience, be sure to give proper credit to the original…
64 Cliche-Free Holiday Copywriting Ideas & Examples
You may also be able to come up with some funny or compelling marketing copy by…
Q&A with AppsFlyer: The Down and Dirty on their Data Clean Room Solution
Over the last decade AppsFlyer built, developed and perfected market-leading measurement and optimization capabilities that trustfully…
Alcohol Selling Online Is Complicated
Some exceptions to the three-tiered system have happened over the last decade. California, not surprisingly, allows…
Forging authentic influencer partnerships: Spotting the right creators
One of the main benefits of influencer marketing is that it helps to drive brand awareness…
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Conversion values help elevate the conversation and bring transparency to the true ROI on your ad…
20 WordPress Plugins for Content Marketing
Editorial Calendar provides an overview of your publishing schedule. Drag and drop to move and edit…
Should brands be using AI copywriting in the age of the Helpful Content Update?
“If brands create original, helpful, valuable content, it will likely resonate well with human users. If…
8 Easy Ways to Get on TikTok’s FYP (& What It Means)
Image source Aim for quality, not quantity–choose 3-6 trending hashtags that are relevant to your content….
Supply.co Founder on Selling the Business
Bandholz: Where can people contact you? But the landscape had changed. There was not as much…
7 Steps to On-site Video SEO
Consider, also, using Schema.org structured data when embedding your video. It’s not required for video rich-snippets,…
ALL 22 Types of Google Ads (+When & How to Use Them)
How they work: Similar to other campaigns run by Google, you have a say in the…
Can avatars be authentic? Eric Dahan on the rise of virtual influencers
Despite lingering concerns over AI technology, Dahan says that the potential will eventually outweigh the risks….
Retail Apocalypse Reversal?
An example of a Shopify-like approach to in-store retailing is Leap Services. The company was founded…
11 Unbeatable Real Estate Website Designs & What Makes Them Great
Part of the reason why Zillow is so compelling is that it’s easy to use—searching by…
How AI Powers Ecommerce Recommendations
Such tools and services enable smaller and emerging ecommerce vendors to afford robust recommender systems, avoiding…
The contextual advertising boom: What is it, and how can brands take advantage?
In an increasingly privacy-conscious web, contextual ad targeting is clearly having a moment. “Google’s announcement of…