If a business is fully optimized with every single advertising channel running it’s still a great business, but means we need to be more creative and tackle things like product expansion and market expansion sooner. Thrasio: What is appealing are…
Wayfair could do that, as an example, with this page, which contains “oval” in the URL: Plus, DSAs are an effective keyword research tool. As with standard search campaigns, advertisers can view query reports to see which terms triggered…
The rapid digitisation brought on by the Covid-19 pandemic has forced a sea change in how sales, and particularly B2B sales, are conducted. Twenty-nine percent of companies in the Technology sector received an ‘A’ grade for their Personalisation, while 6%…
Identifying the CLV-to-CAC ratio is the goal in a per-customer analysis. Variable costs can describe the cost to produce or purchase the product, plus advertising expenses and even shipping in the case of ecommerce. If a widget carries .00 in…
This is slightly higher than what we’ve been seeing at Akvertise, with CPMs ranging from .50-.50. Advertising on social media in general has its benefits, but let’s take a look at some of the money-saving advantages Facebook has over other platforms,…
How does an industry flourish that is banned by federal law, shunned by the credit card networks (Visa, Mastercard, American Express), and rejected by most banks? How do cannabis retailers accept payments when credit cards and merchant accounts are unavailable?…
We’ll keep you all informed of when exactly these updates can be expected, and what you can do to prepare your App Store Page for these exciting new updates. – Liz Emery, Senior Director, Mobile + Ad Tech Solutions at…
Hauser: Yes. We went from a high-margin, no inventory business in software-as-a-service to low-margin, high-inventory in CPG. I’m happy we did. We took a lot of the learnings from software-as-a-service, especially on the marketing side, and applied it to a…
In order to use this feature, you will need to have a business account in WhatsApp, as well as the manpower to manage the WhatsApp chat. Learn how to integrate Facebook Shops with the WhatsApp Business App here. Then in June 2021…