Now let’s get into why. Sellers need to understand this and capture the demand wherever that may be—whether it’s Amazon or another marketplace site that could have advantages Amazon does not. Walmart: “Big Save” Oct. 11-15 Target: “Deals Days” Oct.…
You and your team are not going to know everything, you will make mistakes. This isn’t a storm to weather or a fad that will fade after the election. You are not going to be able to touch on every…
On Prime Day, R+Co offered 30% off their entire catalog. They incorporated this messaging into static ads that led shoppers to their Amazon store and drove high conversion rates. The Amazon Demand Side Platform, or Amazon DSP for short, helps…
For brands with longer consideration periods or high-ticket items, the switch to a 7-day window could potentially have big effects on how they view Facebook performance. While platform attribution is a good way to inform trends and optimizations, it can…
“This is another great update to the Amazon Attribution toolkit, and what is most exciting to me is that through API integrations, it is possible for advertisers to view data and make optimizations based on that data in one central…
“For B2B, I predict social platforms will expand their offerings to better support businesses trying to reach business decision-makers. For example, LinkedIn recently rolled out Stories where brands will be able to showcase new products, features, services to prospective customers.”…
Amazon’s “Luxury Stores” is a mobile shopping experience available by invitation only on Amazon’s mobile app. Amazon isn’t known as a luxury retailer. “This interactive feature will begin rolling out with select garments at launch, allowing customers to explore styles…
Pro-tip: Can only track a max of 1000 products per order, so if your catalog is larger, use the ‘total’ purchase metrics which encompass the entire catalog. Or just use this metric to start with since it doesn’t require you…
Credit: Twitch Advertising In addition to traditional ad placements like pre-roll videos and banner images, advertisers also have the option of partnering directly with the streaming influencer for sponsored content or leveraging experiential opportunities like esports sponsorships. SureStream is new…