With over 1.9 billion monthly users, YouTube is both the world’s second largest search engine and top website for video content consumption. There are two broad categories of YouTube ads: display and video. Here’s a quick look at the ad…
Required by TCPA, this message confirms the contact has opted in and provides a preview of what to expect from the program, how to opt out, and that messaging rates may apply. For new SMS programs with existing contacts, a…
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Everyone sells online, and to be successful, organizations need to sell anywhere a buyer might want to buy. The challenge is that that the channels and marketplaces are constantly evolving and it’s hard to keep up. A frictionless path to…
Beyond classic Amazon DSP ad buys, DPReview offers a variety of different advertising opportunities, including a “range of content marketing activations”: In July 2009, Amazon acquired online shoe retailer Zappos in an 0 deal. Since the acquisition, Zappos has continued…
Ecommerce conferences have always been the best places for industry practitioners to grow both their professional network and their knowledge. This is true whether you’re new to the industry or an old hand; whether you’re a retailer or a…
2020 was an unpredictable year for Email Marketing due to the COVID-19 pandemic. Recent events forced brands to reevaluate media plans and adjust to a new reality. “While that will always ring true and should be the core of your…
It starts with knowing who you are and what you stand for as a company and then working every hour of every day to make sure that’s authentically embedded into your company’s culture. Once that philosophy is in place, Seitler…
Finally, on the day of, when it comes to optimizations, don’t feel the need to sit at your computer all day. Check in throughout the day every few hours for performance updates and make changes accordingly and then wait another…