As noted in the company’s press release: “The Kroger Private Marketplace makes buying easier while providing advertisers unmatched flexibility, speed, and control of their campaigns. For the first time, brands can now reach the most relevant consumers across the web,…
Social commerce tools create opportunities for brands and merchants to engage and inspire consumers with entertaining shopping experiences. YouTube continues to help businesses connect and interact with viewers in shoppable ways. All eligible creators can now access live shopping features,…
This is BEYOND ???? I’ve dreamed of visiting this place for years!! Penthouse Suite tour at @Forestis #roomtour One social media channel that facilitates direct engagement is TikTok, with the platform favouring natural and authentic content that drives interaction (such…
The first step is identifying direct competitors. If your business model is low prices, Amazon and Walmart are competitors. If it’s quality and community over price, the field narrows. And don’t ignore brands that target your audience with similar products.…
In its 10-Q, Amazon said the operating loss for North America — 2 million in Q2 2022 — was primarily due to increased shipping, fulfillment, and transportation costs; high wage rates and incentives; and fulfillment network inefficiencies. The same factors…
Bloom shared a milestone in his personal life with his readers. His son has made subsequent appearances in the newsletter. Content marketers are familiar with blogs, a staple of search engine optimization and engagement. Mr Porter’s “The Journal” could be…
YouTube’s auto-suggestions attract a different type of audience than Google’s. For example, Google’s top suggestions for the search query “smart watch” are “smart watch women,” “smart watch men,” and “smart watch for kids.” All signal commercial intent, the start of…
On the other hand, high commercial intent keywords are best suited to paid search campaigns for a few reasons: Table of contents What are commercial intent keywords? Although there are many commercial intent keywords, some are “stronger” than others. “Buy”…
Another major, and widely-cited, prediction about the metaverse is McKinsey & Company’s prediction that the metaverse will generate between and 5 trillion in value by 2030, which was published in the report, ‘Value Creation in the Metaverse’. The report opens…